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Boutique Chat

#701: The State of Boutique Retail: What’s Working, What’s Not & What’s Next

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 18 February 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. 

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Transcript

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0:00.0

Business can be a lonely game, but it doesn't have to be.

0:09.0

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

0:16.0

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

0:21.7

along with industry experts shaping the future of our industry.

0:25.2

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

0:34.9

Hey guys, welcome back to the podcast, and more importantly, welcome to season seven.

0:40.4

I always get so excited, you guys, when we close the door on one season and we unveil another

0:45.3

because there's always so many new things to come, so many new stories to share, so many more

0:50.7

voices to be heard.

0:52.3

And, you know, our industry is just always changing. And so this is

0:56.3

our weekly window to the world to share with you what's working, what's not, and what is coming

1:01.8

up next. So as we unveil season seven here at the boutique chat podcast, again, welcome back.

1:07.7

I'm so glad you're here. A couple fun things to hear. We right as we closed season

1:13.1

six crossed an incredible number here on the podcast. And this is only possible because you guys

1:18.0

tune in and listen. But we crossed 2.7 million downloads, which is wild. We started this podcast

1:25.3

so long ago and just wanted to get the word out about how to grow your business and you guys have been so loyal. You've asked amazing questions. You've subscribed to the show. You've left us ratings and reviews. You've jumped in and gave guest suggestions. And I just really thank you for that. Thanks for being here every single week. It is an honor to get to do what I do. And then to meet so many of

1:45.1

you guys when I'm at market or out and about and to hear how you experience this podcast. That just

1:50.5

really means the world to me. So thank you. Welcome back. I'm so glad that you're here for season seven.

1:55.2

So last season, we unveiled something new on the podcast. and that was the launch of our five-minute Fridays.

2:01.4

And we didn't know how it would go, but we wanted to test it out. And we thought, man,

2:04.5

there's kind of a need for like short form, take action now content because you guys are so busy.

2:10.0

And so the feedback that you gave us was incredible. You guys really loved the five-minute Fridays

...

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