Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry. I'm your host, Ashley Alderson

from the boutique hub, and I can't wait to chat. All right, you've heard me talk about the

five-part process of the perfect sale as it relates to brick and mortar.

Well, today on five-minute Friday, let's talk about the five-step process for the perfect online sale.

All right?

So the first step in the process, remember, he was not the kiss of death question of, is there anything you're looking for?

Can I help you?

And the answer is always,

no, I'm just looking. So the first step in the process is simply relating. So how that translates

online is what's the relatable content that you're sharing online? You might laugh thinking about

it's pointless for me to shake my booty on TikTok. Well, girl, I'm not asking you to shake

your booty on TikTok, but I am asking you to share a quote or share a meme or share a funny story

or do some kind of silly sound bite from TikTok on Reels that is simply relatable. Your customer at the

end of the day simply wants to sit and scroll on her phone and find something she can relate to.

So you might as well let it be your content.

Your customer doesn't want to hear from you by this, by this, by this, by this, all the time.

They just want to relate.

So are you sharing relatable content that's going to get people to click or stop the scroll

or maybe leave a comment

...