Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

I am so pumped about our conversation today.

April, thanks for joining me.

Yeah, thank you for having me.

We've got to dig in.

So you have a unique startup story.

Tell me about how you got started in the industry,

why you decided to open a boutique,

and specifically the time of year you open the boutique.

Sure. So my husband and I go on a Sunday walk every Sunday together and we dream and talk

about whatever. And we had actually been kind of through a hard time. My husband was like,

like I want to do something different. It was just kind of a tumultuous time. And this was actually, probably March of 2019.

And so we're going for a walk and we're just dreaming.

He's like, let's open a business because I'm always down for opening a business.

I knew that person.

I've had like a cupcake business and all the things.

So he was like, what about a nail salon?

...