Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry. I'm your host, Ashley Alderson

from the boutique hub, and I can't wait to chat.

Hey, guys, you are invited. You're invited to the Best Year Yet Challenge 2025. I wanted to use today's

Five Minute Friday just to share a little bit of behind the scenes into what does it look like to set

your year up for success in business and how we've seen hundreds of retailers do this year over

year that really seems to drive a lot of excitement, success, and accountability. And that is something

that we created several years ago called the Best Year Yet Challenge. So the Best Year Yet Challenge is

always the first week in January. And it's an opportunity for you and for the rest of the industry

to come together, lock arms, and talk about what is working right now and how together we can set our year up for

success. So this year, the best year yet challenge. Again, this is completely free. It is open to

anyone, whether you're a member or not. Of course, if you're a member of the boutique hub, you're going to

have replay access and a few extra perks and giveaways that we'll tell you about later. But this is

an opportunity for

every single one of you to come together and just strategize on how to make 2025 awesome. So this year,

January 6th, this is what we're going to be talking about. Day one, this is like my nerding out time.

But on day one, we're going to dig into the ultimate retail business plan for 2025.

So we are going to break down.

I know you have a thousand to dos.

You've got all these things floating around.

...