5 • 831 Ratings
🗓️ 14 April 2022
⏱️ 59 minutes
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0:00.0 | Hello, Ray, this Jake Stens. |
0:08.7 | I host the Jake and Gino podcast here with my co-host, the multifamily mentor, the coach, |
0:12.0 | the chef, the father, six, the best line author, the GEDdie. |
0:14.7 | Gino Barbero, how's it going? |
0:15.9 | Jake, I'm doing good. |
0:16.9 | Do you mind if I start out this podcast with two quick quotes? |
0:20.4 | I want everyone. |
0:37.6 | Better than opera. We'll take it. I can end it with opera. But let me start out with these two quotes because it's really important. This will set the stage for this amazing conversation that we're about to have. Revenue is vanity. Profit margin is sanity and cash is king. That's what Jake and Gina live by. Profitpredor. That's what we're looking for. The cash in a pocket. And big does not equal great and great does not equal big, Jake. Let me say that once again. |
0:43.6 | Big does not equal great and great does not equal big. Take it away, Mrs. Stensi. |
0:48.0 | Um, Shacalaka. All right, today's guest is editor at large of Inc. Magazine and the author of |
0:53.4 | five books, including small giants, |
0:56.2 | companies that choose to be great instead of big and finish big, how great entrepreneurs |
1:00.7 | exit their companies on top. So out further ado, Bo Birlingham, welcome to show. |
1:05.7 | Well, it's a pleasure to be here, guys. I'm looking forward to this conversation. |
1:12.5 | We are looking forward to it as well. |
1:17.9 | So I just finished small giants and I really cannot wait to dive into the book with you because I had so many epiphanies. But before I do, please just share with the audience, your background |
1:22.0 | and how you got started. Well, how I got started, I mean, I've been around a long time, so I don't think you want to hear the whole story of how I got started. But how I got started in business was that I was recruited back in the early 1980s to, I was as sort of a freelance journalist, and I was recruited back in the 1980s to go work for a little |
1:47.6 | magazine that had just been started in Boston, which is where I live, called Inc. Magazine. |
1:54.7 | And it was only about, it was a startup still. And it was only about four years old. And they were looking for writers who had a |
2:03.9 | background in sort of general interest magazine writing, which I did, and who knew something |
2:09.4 | about business. Well, as it happened, I'd been actually working at Fidelity Investments for a year. |
2:16.7 | And I had warned Fidelity not to hire me because I said |
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