Finding the Niche that Gets You into Luxury Real Estate | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 10 March 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Imagine this problem: your personal wine cellar is getting so full that you need to find extra storage. The problems of a successful luxury agent, right?! Now, imagine if it was your love for wine that could be your ticket into the luxury market… But what if you don’t like wine? Use something else you love! This week, the always amazing Ian Batra walked me through how he got his business rolling in the world of luxury and how you could, too. Ian’s magic formula? Merge your world with the world of your clientele. He’ll show you how to: Build relationships by letting clients in on the secrets of realty Make use of his 5 tried and true pillars of marketing Make yourself known and trusted in your communities If you’re not currently working in luxury real estate or just getting started, you’ll want to watch or listen to Ian’s wisdom, now.

Transcript

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0:00.0	Welcome to the luxury code, where we decode the mindset, the marketing, and the business
0:05.3	approach of successful luxury growers.
0:11.3	Hey, welcome back to the luxury code.
0:12.9	Today, I've got 58 transactions, $116 million in volume in 2021 and in the house.
0:20.1	Good to see you, man.
0:21.1	Great to be here.
0:22.1	Thanks, Tom.
0:23.1	Ian, you've been a client for a long time.
0:24.6	You kind of, I would argue that you kind of grew up in the industry with us.
0:28.3	Is that a fair, is that a fair state?
0:29.9	It's very fair.
0:30.9	So last year, 58 transactions are in Silicon Valley all the way through the Monterey Peninsula.
0:35.6	That's a pretty big market.
0:37.4	So today, we're trying to unpack for people like, what does it take to work in the luxury
0:42.0	marketplace?
0:43.2	So my first question for you is like, were you intentional about going in luxury or did
0:48.2	the Silicon Valley just become luxury?
0:50.6	A little call on me, a little call on me.
0:52.4	I mean, I literally got in this business.
0:54.8	My wife was pregnant.
0:55.8	She was 10 years ago.
0:59.4	I just had to, like everybody else in real estate, I just had to make something happen.
	...

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