Finding the Creative Pattern with Emmett Shine

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.6 • 1.2K Ratings

🗓️ 10 March 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Emmett Shine is the CCO and co-founder of Pattern, a family of brands that work together to bring ease and joy to everyday life. I met Emmett in my early 20’s in New York, where we were both a part of a very fun, very debaucheries scene during the night, and in some of the same meetings during the day. At the time he had just founded Gin Lane, which built digital platforms for a new wave of direct to consumer brands like sweetgreen, Quip, Sunday Goods, Hims and Recess. After 11 years, Emmett realized he could build the platform as well as the product, and Pattern was born. I’ve always admired Emmett’s ability to be the most fun and most professional, so we talk a lot about that. We touch on what is was like to be in NY during this new creative digital wave, how his Danish girlfriend inspires how his customers interact with their products, how to transition from being a young creative to businesses minded adult and much more.

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Transcript

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0:00.0	Tired of ads interrupting your gripping investigations? Good news!
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0:12.8	To start listening, download the Amazon Music app or visit amazon.co.uk forward-slash-true-crime-ad-free.
0:19.8	That's amazon.co.uk forward-slash-true-crime-ad-free to catch up on the latest episodes, without the ads.
0:27.6	The following podcast is a deer media production.
0:36.8	Hi, this is Pia Barencini and welcome to Everything Is The Best,
0:40.7	the podcast where I get phone or bowl and make others do it with me.
0:44.9	The goal here is to deep dive into interesting people's journeys, finding common
0:48.3	denominators and hopefully making you feel not so alone.
0:52.0	So let's laugh, let's cry and let's get inspired to live our best lives.
0:58.4	Hi my darlings, Emma Gyanne is the CEO and co-founder of Pattern, a family of brands that work
1:06.6	together to bring ease and joy into everyday life. I met Emma in my early 20s in New York where we
1:13.1	were both a part of a very fun, very debauchery scene during the night and in some of the same
1:19.2	meetings during the day. At the time, he had just founded Gin Lane, which built digital platforms for
1:25.2	new wave of direct to consumer brands like sweet green, quip, Sunday goods, hymns, and recess.
1:32.1	After 11 years, Emma realized he could build the platform as well as the product and pattern
1:37.9	was born. I've always admired Emma's ability to be the most fun and the most professional.
1:42.8	So we talk a lot about that. We touch on what it was like to be in New York during this new
1:48.0	creative digital wave, how his Danish girlfriend inspires how his customers interact with their
1:53.1	products and how to transition from being a young creative to a business-minded adult. It's a very
1:59.8	interesting conversation that touches on a lot of what I learned in my 20s and I'm very happy to
	...

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