Accidentally Creating a Business Out of a Pandemic Project with Liz Roth

Everything is the Best

Dear Media, Pia Baroncini

Pia, Everything, Best, Media, Society & Culture, Baroncini, Dear, Education

4.6 • 1.2K Ratings

🗓️ 17 March 2021

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Liz Roth, an interior designer and LA native, revisited her passion for baking while stuck at home last year. She baked her favs, and left them on her doorstep for friends to grab if they wanted a sweet treat. Not long after, she figured selling her baked goods was a great way to raise money for charity during this tough time, so she spent most of her days baking her now very famous olive oil cakes from her home kitchen. Within a matter of weeks, Kim Kardashian was posting her love Liz’s creation and BOOM - a business was born. Liz and I discuss what it’s like going from a very private life to a very public one, scaling a business overnight, dealing with negativity and how the hell she makes these cakes to light and delicious. Enjoy!

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Transcript

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0:00.0	Tired of ads interrupting your gripping investigations? Good news!
0:04.4	Ad-free listening on Amazon Music is included with your Prime Membership.
0:08.8	Ads shouldn't be the scariest thing about true crime podcasts.
0:12.8	To start listening, download the Amazon Music app or visit amazon.co.uk forward-slash-true-crime-ad-free.
0:19.8	That's amazon.co.uk forward-slash-true-crime-ad-free to catch up on the latest episodes, without the ads.
0:27.6	The following podcast is a deer media production.
0:36.8	Hi, this is Pia Barencini and welcome to Everything Is The Best,
0:40.7	the podcast where I get phone or bowl and make others do it with me.
0:44.9	The goal here is to deep dive into interesting people's journeys, finding common
0:48.4	denominators and hopefully making you feel not so along.
0:52.0	So let's laugh, let's cry and let's get inspired to live our best lives.
0:57.9	Hello, my darlings. Liz Roth, an interior designer and LA native, revisited her passion for baking
1:06.7	while stuck at home last year. She baked her faves, left them on her doorstep for friends to grab
1:11.6	if they wanted a sweet treat. Now, long after, she figured selling her baked goods was a great way to
1:17.4	raise money for charity during such a tough time, so she spent most of her days baking her now-famous
1:23.0	olive oil cakes from her home kitchen. Within a matter of weeks, Kim Kardashian was posting her
1:28.4	love for Liz's creation and boom, a business was born. Liz and I discussed what it's like going from
1:34.8	a very private life to a very public one, scaling a business overnight, dealing with negativity and
1:41.3	how the hell she makes these cakes so light and delicious. Please enjoy. Hi, Liz. Hi.
1:53.0	Besides Dobby Dave, I haven't had someone that I'm actually close with on the podcast.
1:58.6	Really? So this is funny. Okay, it feels weird. It feels weird for me. It feels weird
2:06.1	asking you questions about your life when I know all the answers. Maybe I don't know all of them.
	...

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