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The Tom Ferry Podcast Experience

Find Your Ideal Client | #TBT

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Business, Education

4.71.1K Ratings

🗓️ 4 June 2020

⏱️ 5 minutes

🧾️ Download transcript

Summary

How are you searching for your ideal client? For today’s episode of #ThrowbackThursday, I’m taking you back to one of my talks that I had earlier this year in St. Louis, Missouri. In this talk I share how to find your ideal client and the importance of you also being the best person to work with! So, are you working with your ideal client and what are the steps you’re taking to make that happen?

Transcript

Click on a timestamp to play from that location

0:00.0

So here's the thing, entrepreneurs, leaders, sales people. We all want to create

0:14.8

consistent, repeatable, and scalable ways to grow our business and our income and we

0:19.3

want to do it better, faster, and more seamlessly. Why?

0:22.9

So we can actually enjoy our lives, take vacations,

0:25.4

and spend the quality time what we want

0:27.1

with the people that we love.

0:28.6

How do we do all this without spending a fortune

0:31.1

or running ourselves ragged.

0:32.8

That's the big question, and this show is dedicated to the answer.

0:37.2

Okay, hold on. There's no way I could wear this the whole time and not hit someone. I'll be right back.

0:48.0

Who is your ideal client? That's the question. Have you ever done this exercise? Have you ever sat down and said, who's my

0:53.6

ideal customer? Who am I looking for? You know, they're a first-time buyer. They're

0:57.7

a young couple. They're tech savvy, right? They're not narcissistic,

1:01.3

ego maniac, freak lunatics.

1:03.7

You guys with me?

1:05.6

If you haven't done this, there's a wonderful book written many years ago

1:08.0

called Attracting Perfect Clients,

1:09.6

and here's what it is.

1:10.6

How many of you were married?

1:11.4

Raise your hands really high. Congratulations many of you were married? Raise your hands really high.

1:13.0

Congratulations. Do you like them?

1:16.0

Okay? Do you all know the name Brian Tracy?

...

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