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Barbell Shrugged

Feed Me Fuel Me  — The Disruptor's Code w/ Ketan Makwana  — 94

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.72.8K Ratings

🗓️ 5 July 2018

⏱️ 69 minutes

🧾️ Download transcript

Summary

Over the last 7 years Ketan has started, scaled a sold multiple businesses. He has also served as a Special Advisor to the former UK Prime Minster (David Cameron) on Youth & Business Policy; other work includes being part of the European Parliament & Commission working on the 2020 strategy for enterprise and employment.

When we asked Ketan where the momentum to continually pivot, reinvent, and repurpose comes from, his answer was simple, yet profound, "I was just ignorant enough to leap and my curiosity was bigger than my knowledge."

Through his years of consulting on both large and small scales, he has come to find commonality amongst those that fail to launch or plateau in success. Chief among these is the fear of success rather than failure. Ketan has become aware that what terrifies people the idea of actually accomplishing immense achievement.

In this episode, we dive into the three things that everyone must figure out, regardless of their station in life are: Who you are, what you're good at, and what you're in the business of. Ketan is a massive believer of staying in your lane - playing in your creative genius, and keeping things simple. Your lane is the activities in which you're able to deliver a result with minimal effort.

Often times people fall in love with the proverbial "Hero's Journey", completely missing the lessons told in the tale, only to repeat the same mistakes of their heroes. At the end of the day, 1% change in perception can manifest in 100% change in results. Therein lies the power of mentorship - "Spending time, rather than creating it."

- Jeff and Mycal



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Show notes: http://www.shruggedcollective.com/fmfm_Makwana

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

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Transcript

Click on a timestamp to play from that location

0:00.0

This is episode number 94 of the Feed Me Fyomi Podcast with our special guest,

0:04.8

serial entrepreneur and founder of the Enterprise Lab, Ketna McWana.

0:12.6

Welcome to the Feed Me Fyomi Podcast. My name is Jeff Thornton alongside my co-host, Michael Anders.

0:19.9

Each week we bring you an inspiring person or message related to our three pillars of success,

0:26.0

manifestation, business, fitness and nutrition. Our intent is to enrich, educate and empower

0:33.6

our audience to take action, control and accountability for their decisions. Thank you for allowing

0:40.0

us to join you on your journey. Now let's get started.

0:47.3

Hey what's good fan? Welcome to another episode of the Feed Me Fyomi Podcast coming to you live

0:51.9

from the meltdown in the desert. Big thanks to Colby Holdis for hosting this event and be

0:58.6

allowing us to set up shop and grab some of the greatest and finest of his speakers to be on the

1:05.5

show today. And Jeff and I are here with Ketna McWana all the way over from UK man. Oh hell what's up

1:13.2

brother? I'm good. I'm good. How are you? Good. Good. Good. We do. We just had a real awesome

1:17.6

conversation about being a disruptor and what it means to be a coach and a mentor even if you

1:24.8

don't personally classify yourself as any of those things. How you've been coined as those things.

1:34.0

And I know after listening to you present last year and getting to know you over the last year

1:40.2

that no that's not the space that you intentionally thrive in but people still seek your

1:48.0

guidance in all things business and life. But for everybody who doesn't know who you are who hasn't

1:54.9

sought you out for those things yet give us a quick down a dirty of who you are and how you got

2:00.2

to this placement. Wow. I mean I had no intention of getting into into business right from the

2:08.0

beginning. I think I left university in the first year or left college in the first year.

2:12.5

I wanted to become a car designer. Ask the professor in the second lecture. Have you ever

2:18.5

designed a car? I said no so I packed my bags and I left. Simple as that. You know I was such a

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