Love Janessa is the true crime podcast from the BBC World Service and CBC podcasts, investigating the murky world of online romance scams.

She was trying to get me to send her money.

Catch up with the whole series now. Search for Love Janessa, wherever you found this podcast.

You win their hearts. You win their wallet.

Hello. wherever you found this podcast. You win their hearts, you win their wallet. Hello and welcome to Business Daily.

This week, we're taking a look at the global fashion industry.

And today, we're talking trainers and track suits.

Once items exclusively reserved for the sports field,

now they're everywhere, from the office to the catwalk.

So how did the fashion and sports world collide?

It all started 25 years ago when German sports brand Puma became the first in the market

to collaborate with a high fashion brand.

They chose fashion house, Jill Sander.

I think when they started, they didn't really put a lot of expectations towards it,

but it became obvious very soon that there is, first of all, a commercial potential

because of the fashion market from a bigger narrative.

I think the importance

only stepped up after talking about the marriage between sports and fashion.

Since then, the brand has continued to collaborate with fashion designers and celebrities

all around the world, and so have their competitors,

forging partnerships worth billions of dollars to the industry.

Today on Business Daily, we'll be taking a look at some of Humors' most successful collaborations and finding out what they mean for business. Hey guys, it's Selena. I'm here with Puma in L.A. We're doing a shoot for my new collection.

...