Fashion: Dupe culture
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 3 October 2023
⏱️ 18 minutes
🧾️ Download transcript
Summary
Duplicate products, or dupes, are flooding social media.
Dupes are clothes, beauty products, homeware that are cheaper than the recognisable brand, but still look similar.
We hear from shoppers and fashion experts about this growing trend and its impact on the market.
And we speak to athleisure wear company Lululemon, who are trying to work out how to respond to the number of dupes of their products that are now on the market.
Producer/presenter: Deborah Weitzmann
(Image: Leggings on mannequins. Credit: Getty Images)
Transcript
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| 0:00.0 | Love Janessa is the true crime podcast from the BBC World Service and CBC podcasts, |
| 0:06.6 | investigating the murky world of online romance scams. |
| 0:10.1 | She was trying to get me to send her money. |
| 0:12.8 | Catch up with the whole series now. |
| 0:14.9 | Search for Love Janessa wherever you found this podcast. |
| 0:18.4 | You win their hearts, you win their wallet. |
| 0:23.0 | Hello, I'm Deborah Weitzman, |
| 0:24.9 | and you're listening to Business Daily from the BBC. |
| 0:27.9 | Now, the world of fake designer fashion is nothing new, |
| 0:31.3 | but the market is booming like never before, |
| 0:34.3 | fuelled by influencers and social media users, |
| 0:37.4 | flaunting their best knock-off |
| 0:38.9 | fines known as jupes. |
| 0:40.5 | If I fall in love with an item in a shop and it's out on my price range, I'll go online |
| 0:46.6 | and find a jup for so much cheaper. |
| 0:49.2 | Many young people influenced by escalating prices and the challenges posed by the current |
| 0:54.1 | cost of living crisis |
| 0:55.2 | are proudly shrugging off the real thing. There was always a kind of stigma. It was the thing |
| 0:59.9 | about, you know, not wanting to go to school, not wearing the same Nike trainers that other |
| 1:03.9 | people have got. You don't necessarily want your kind of knock-off supermarket versions. |
| 1:07.7 | Whereas now, the idea of sort of buying into fake goods is actually good now |
| 1:11.3 | got a certain cachet to it. Cheap imitation products not only take away from the original |
... |
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