It is estimated that 3.5 billion people worldwide use social media and that number is growing by about 1 million people every single day. That's 45% of the world's population and that many people spend on average 2 hours a day on one platform or another making that roughly wait for it 6 years of our entire lives. Now I grew up before social media around, so I didn't have to deal with the pressures on a global scale like today's teenagers. Getting made fun of in school, I'm not going to lie, it sucked, but it was in front of maybe ten people. Today, cyberbullying is like an aerial firefighter dropping gasoline on a wildfire. And now even as an adult, it's not easy dealing with the pressures that come with being on social media. The judgement, the comparisons, the negativity, yep it's all easily accessible just by one press of a button. Now what I'm saying isn't new. We're hearing more and more about how social media is causing depression, social anxiety, lack of self-confidence and even obsessive-compulsive disorder. Yes, according According to some, social media will be the downfall of modern civilisation. But what about all the great things this brought? Facebook was quested main market in tour when all we had were rolling pins and knives in the kitchen we rented by the hour. It was Facebook that allowed us to communicate directly with our customers and bring immediate value with our product. That's how we grew 57,000% in our first three years alone. And what about the fact that I'm able to connect with my mom, daily on Instagram, who lives thousands of miles away? Yes, there are definitely two sides to this issue, and I think it's important to discuss how we navigate the challenges and use it as a superpower instead of allowing it to be our crypt tonight. And so today I wanted to do a different kind of show. I wanted to bring on incredible women who have lived both sides of the coin. Women who know only too well how social media can both be rewarding and corrosive. So first, I'd like to introduce you to the grandmother of YouTube, the tech geek herself by Justine. I was like, you know, that has to be me. Grandma's dream. Yes, she is. In 2007, she decided to set up a camera and film her self-opening 300-page phone bill she received. What she didn't realise was that phone bill would pay back indivitance. She posted the video on YouTube and like Mount Vesuvius, the internet erupted.

With over 3 million views in the first 10 days alone, along with international news coverage,

I just seen went viral. Going on to post nearly 30 videos a week, she was the 103rd person to join Instagram and one of the first people on Twitter. Yes, this woman of impact was certainly impacting. But the pressures became too overwhelming and it was then that she realized she had the power to change it. So she listened to herself, focused on what she loved and allowed her true authentic self to lead. Now again, with vlogger, she has an army of over 10 million subscribers across multiple platforms and over a billion views on YouTube as one of the most successful influences of all time. It's safe to say she certainly knows a thing or two about social media. My next and final guess needs no introduction but it would be my honour so I'm going to in a way. The indomitable Cassie Ho. After graduating and moving to Boston this woman of impact felt like she had left her Palati students from college hanging. So she decided to film a routine and uploaded it to something called YouTube. Little did she or anyone else know this would be the birth to her jargon or of a brand pop palatis and blogger lattes. And only a few years later in a groundbreaking partnership, 24 hour fitness, would make pop palatis their official palatates format of their gyms in the US over 4,000 classes streaming live every month around the world. Listed by Forbes is one of their most emerging and most successful social media marketers. Cassie has been featured on Good Morning America, Dr. Oz People Magazine, Cosmopolitan, 17, and The New York Times, as well as Grace the cover of Health Magazine. I'm at a breath just saying that, but with over 4.5 million subscribers on YouTube, and guys just put that into perspective. That's almost the entire population of New Zealand, the pressure of being in the spotlight and the need to be perfect all the time just became too much. So she crunched, squatted and lunged back at the haters in a video titled The Perfect Body by addressing the misconception social media has on-body image. And no pill could fight how viral the video went. With now close to 14 million views it is clear this woman brings more heat than the hottest wings on the scovian scale. And safe to say, she certainly knows a thing or two about social media. So guys, please welcome to a very special edition of Women of Impact. I'm Lisa Bilya, and I went from housewife to co-founder and billion dollar company Quest Nutrition and now president of Impact Theory. Our mission with this show is empower you and all women to recognise. You really can become the hero of your own life. Welcome to Women of Impact. I feel like you need a round of applause. Guys, you need a round of applause. Those, I had to trim your intros so much. Those were just like the super highlights. And where I really want to start is like, really from the beginning, where you guys guys are starting on social media because I want this to be really relatable for everyone watching and listening as well. So you start social media and your first hate message comes in. What do you do? Okay so when I put up my first YouTube video I was really afraid that my first negative comment was going to be, oh her form's not good enough. Like, her abs aren't sucked in and her shoulders aren't lifted.

Like, look at the point in her toe, it's not there.

I really thought that's what my hate comments were gonna be. But the first one I got was about my body instead. It was like, oh, she doesn't have abs. Like, if she's been doing all this Pilates, like, why does she look like that? And that really made me so sad.

I cried and I laid on my bed in a fetal position

because it really shot at something that I had been struggling with my whole life because I grew up chubby. And so anytime someone would say something about my body, I took it very personally. So to have it done online and for me to go out on YouTube, just teaching, I thought this was about the workout. It wasn't about my body. It suddenly became about my body.

And it brought back all the memories from childhood. So it was super hurtful. And it's hard because they will pick the one thing that you're so insecure about and just chipper way as. Is it they'll pick the one thing or is it that you get so many people that say different things and the ones that are so ridiculous, you almost dismiss. But the second is actually like a real thing.

Yeah.

Like touches on something.

Well, I've got my first hate message fairly recently. They basically said, how can someone like you who is so skinny do a TEDx talk? Like you shouldn't be promoting your body, your body. And I've been so sick, my health has been so bad for four years, I would love to be able to eat a cake and not think about it.

Yeah.

But it touched on something that was so deeply emotional for me

because I'm struggling with it.

So I was like, I wanted to give a reason behind it.

Did you guys ever find yourselves doing that,

like kind of justifying something or like, no, no,

but if you really knew?

Yeah, when I think they see the bits and pieces of things

because that's what social media is, it's so fragmented.

So you see one small version, you see one photo, you see one video, and you decide to jump on and just kind of form your opinion. Whereas if they've been there from the beginning, they'll know that maybe this video is building on something else. Or maybe I'm being extra crazy on this video because this is something that everyone knows that I love.

But it's not like no one has been there

...