Facebook vs Snapchat - Stock Market Tailspin | 5
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 16 October 2019
⏱️ 27 minutes
🧾️ Download transcript
Summary
It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry about: Snapchat is hemorrhaging users, and its share price is plummeting.
But when the Cambridge Analytica scandal breaks, Facebook's most pressing battle moves to the court of public opinion.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars, add free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | April 17, 2017. |
| 0:19.3 | Mark Zuckerberg is standing on a dark stage dressed in a grey sweater in dark jeans. |
| 0:24.6 | He's in his element, confident and calm. |
| 0:28.3 | He looks out at a sea of eager developers waiting for him to light up the giant LED screen |
| 0:33.3 | behind him with his latest big idea. |
| 0:38.4 | This is F8, Facebook's annual conference showing off its new products. |
| 0:44.3 | Today, Zuckerberg's debuting a new strategy for photos and augmented reality. |
| 0:49.6 | And it takes direct aim at Snapchat. |
| 0:54.7 | The screen behind him reveals a photo of red and green apples with a text which won, |
| 1:00.2 | written on top. |
| 1:01.8 | So for displaying information, we've all seen people take photos and write text on them |
| 1:06.2 | or circle things or draw arrows to highlight information. |
| 1:10.0 | What Zuckerberg doesn't say is that people do this all the time on Snapchat. |
| 1:15.5 | The screen shifts to reveal a selfie of a woman with animal ears. |
| 1:19.9 | And for enhancements, we have things like face filters and style transfers to make our |
| 1:24.5 | images and videos more fun. |
| 1:27.3 | Zuckerberg's calling them face filters, but this savvy audience knows they started a Snapchat |
| 1:33.0 | lenses, a feature Facebook copied. |
| 1:36.4 | The giant LED screen flickers again to eliminate a screenshot of a Facebook feed. |
| 1:41.3 | So if you take one thing away from today, this is it, right here. |
... |
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