Facebook vs Snapchat - Snapchat’s Comeback | 6
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 21 October 2019
⏱️ 28 minutes
🧾️ Download transcript
Summary
It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by refocusing on the teens who’ve abandoned Facebook.
As Snapchat unveils new features, the startup begins its next battle: To become profitable. And in order to stay the course, Zuckerberg must earn back the trust of Facebook’s users — and regulators who want to break it up.
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Transcript
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| 0:00.0 | Hey, prime members. You can listen to business wars. Add free on Amazon music. Download the app today |
| 0:14.1 | June 2018 |
| 0:16.1 | Menlo Park |
| 0:17.6 | Mark Zuckerberg is standing in a giant meeting space staring out at 50 of his top managers |
| 0:22.8 | They're not in high spirits chatting amably as they usually might |
| 0:27.8 | Instead they sit quietly. There's a chill in the air |
| 0:33.5 | Facebook is in turmoil |
| 0:36.0 | Zuckerberg is feeling the heat and he's about to issue some ultimatums |
| 0:41.9 | Facebook isn't war |
| 0:43.7 | During times of peace CEOs can move slowly and ensure that everyone is on board |
| 0:48.8 | But right now we're under siege |
| 0:51.9 | The Cambridge Analytica scandal has shaken the company to its core |
| 0:56.0 | The firm accessed 87 million Facebook profiles without users permission and |
| 1:01.9 | Mind the data for targeted political ads |
| 1:05.2 | The social media behemoth failed to stop it public trust is at an all-time low |
| 1:12.0 | Now lawmakers want to regulate us |
| 1:14.8 | Investors are concerned about our future users are furious with us |
| 1:19.4 | He pauses and looks around the room |
| 1:22.6 | So from now on things are going to change around here |
| 1:27.1 | I'm going to act quicker and you need to do the same |
| 1:31.4 | He starts pacing |
| 1:33.5 | User growth is slowing the platform needs to be more secure |
... |
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