Facebook vs Snapchat - Facebook Fights Back | 4
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 14 October 2019
⏱️ 26 minutes
🧾️ Download transcript
Summary
It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a competing startup.
Then, Zuckerberg switches up his strategy. His new philosophy: Don't be too proud to copy. Unfortunately for Spiegel and Murphy, this is going to have devastating consequences.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars, add free on Amazon music. |
| 0:04.8 | Download the app today. |
| 0:15.0 | September 15, 2015, New York City. |
| 0:18.6 | 18-year-old Kylie Jenner is lying on her plush hotel bed. |
| 0:23.5 | It's fashion week, and the youngest Kardashian Jenner's sister is exhausted after a day of |
| 0:28.3 | watching from the front row as fashion models struck the runway. |
| 0:33.4 | Thanks to her family's reality show, she's famous for being famous. |
| 0:39.0 | She has a keen fashion sense that teens want to mimic. |
| 0:42.6 | With manicured brown nails, she opens up Snapchat and sees it has a new feature called Lenses. |
| 0:50.2 | In selfie mode, she presses her thumb on her face to activate the lenses effect. |
| 0:55.3 | She opens her mouth and suddenly a rainbows shoots out of her mouth on screen. |
| 1:00.9 | She records a video and quickly types a caption. |
| 1:04.1 | What the f*** just happened? |
| 1:06.1 | She clicks the blue arrow to add to my story. |
| 1:09.3 | Then she opens up Snapchat for another selfie and taps on her face. |
| 1:13.5 | This time, a filter morphs her face into a horror movie demon. |
| 1:19.8 | Jenner is hooked on Snapchat's latest rollout, a feature called Lenses. |
| 1:25.2 | She plays around with a few more of its features. |
| 1:27.8 | Heart eyes, huge bulging eyes, lava flowing from her mouth. |
| 1:32.5 | Then she gets ready to hit the town with her boyfriend, a 25-year-old rapper, Tiger. |
| 1:36.5 | They hop into his chauffeur, driven escalate, and she sits on his lap, cheerfully teaching |
| 1:42.3 | him how to use lenses. |
... |
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