Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact,

with less hustle. All right, let's get into it.

All right. Welcome back to the podcast, my friend. Hope you're doing well. Thank you so much,

as always, for tuning in. This is another quick tip episode here on the show.

And today I want to share with you one of the fastest and easiest ways to kill your lead

cost with your Facebook and or Instagram ads. This came up in a recent coaching session that I was doing with one of our members.

And they were saying that they were running a lead magnet campaign to build their list ahead of a

launch that they had coming up. And their results were terrible. And I was like, well, let's kind

of dive into it here. And so they started sharing the screen with me of their ads manager dashboard and

we were starting to break it down.

Number one, the first thing I noticed was that they were using traffic as the objective.

And I asked them like, well, why are you using traffic when you're looking for opt-ins?

You're looking for conversions.

Why not conversions?

And they were saying,

well, I didn't think I'd be able to get enough conversions in the amount of time that I'd need

to get out of the learning phase. I thought that it would just take too long and I'd be

stuck in the learning phase. So number one, the being in the learning phase is not a bad thing,

right? If you stay in the learning phase, it's okay.

...