Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact,

with less hustle.

All right.

Let's get into it.

All right.

Welcome back to the show, my friend.

So today I want to talk about Facebook ads tracking because if we learned anything in 2021,

post iOS 14.5 and the whole privacy tracking and all that stuff, if we learned anything,

it's that we really can't trust, unfortunately, the validity of the data that we see in Facebook's

ads manager, right?

It's going to show us, it's going to give us data, but it's not super accurate.

And which is really scary, right, when we're running, when we're running our ads,

because we need accurate data in order to make decisions, right? When we're running, when we're running our ads because we need accurate data

in order to make decisions, right? And we're hope, we're hopeful that the Facebook algorithm

is getting the appropriate data to optimize our ads and so forth, right? But what I'm going to

talk about here today is the tracking of our ad results. And it's it's kind of become almost like this

triangulation of data, right? So today I'm going to share with you three different things that

you really should be doing when you're running your ad campaigns to give you the best hope, right?

Give you,

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