As an online course creator, you might be wondering, how do I do detailed targeting on Facebook

and Instagram ads?

And that is a good question.

I will show you that, but I will also tell you why this is a waste of time if you have

some better targeting options available to you.

This is what I've seen as a Facebook and Instagram ad manager

for established online course creators

since back in 2020.

Because if you get this wrong,

it's going to waste lots of money for your business,

which means it will take you longer to be reaching the people who you want to be reaching, to serve with the skills and passions that you have, thus making your business money.

So, what is even detailed targeting? You can't see what I'm about to show you, So click down in the show notes below and go over to the YouTube channel so that you can see exactly what detailed targeting is. So detailed targeting is a targeting option that meta has where you can choose specific demographics of people with which to show your ads to.

So for example, I'm targeting travel and tourism, page admins, frequent travelers, travel bloggers,

and this option is good, but like I said, I'm about to explain it to you why you would not want to start out doing detailed targeting unless you can't do some other better types of targeting.

And also later, you will understand the two different types of detailed targeting.

One is where you're layering or stacking interests and the other

one is where you're narrowing down interest. Plus if you've wondered how big of an audience,

you could be targeting or should be targeting, I'm going to tell you that. So before I get

into detailed targeting, you don't want to start out here. Unless you're a brand new business

and you don't have larger warm audiences with which to build cold lookalike audiences off of, you don't have that.

Start at detailed targeting.

If you do have larger, better, warm audiences, then you'll want to do lookalike targeting.

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