This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing

so that you can get more leads and sales every day without having to

empty your wallet in the process. All right, let's jump into it.

Welcome back to the Art of Pay Traffic Podcast, everybody. Rick, I'm already here. This is

episode number 138. Thanks a lot for coming to hang out me today. I really appreciate it.

Hope this finds you well,

whatever you're up to today. On today's show, I want to cover the Facebook ad objective, specifically,

what's the difference between each of the objectives, which one to choose, how to use them,

what they mean in your Facebook ad campaign, as well as some exceptions that you might want to make

when it comes to choosing your ad

objective. And I did talk about Facebook ad objectives back on episode 110, but I still get a ton of

questions every week about this topic. And the objectives have actually changed and consolidated

since then. So we are going to dive headfirst into the Facebook

ad objective today. Also, I have a couple of announcements for you. One is a brand new feature

that Facebook is rolling out. And then the other announcement is an announcement for me, which I'll

tell you about more in a second, which I'm really excited about. So as far as the brand new feature

that Facebook is gradually rolling out, I say gradually, so this episode is coming out in late May,

and it just started rolling out at about May 18th. And they're gradually rolling this new feature out,

as they do with all new features. And it's really relevant to what we're talking about here today

with better understanding the Facebook ad objectives. And it's really relevant to what we're talking about here today with better

understanding the Facebook ad objectives. So here's what the new feature is. When you launch a

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