How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 17 May 2017
⏱️ 49 minutes
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| 0:00.0 | And that was our hypothesis going in. We're going to do these deals and our revenue and our profit will really come on the back end. And fortunately, the hypothesis was proven true. That worked out. |
| 0:14.4 | Welcome to the market. This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot. |
| 0:24.6 | You also hear what's working and not working right now from the top minds and online marketing so that you can get more leads and sales every day without having to empty your wall in the process. |
| 0:35.3 | All right, let's jump into it. |
| 0:40.5 | Hey, what is up, everybody? Welcome back to the Art of Paid Traffic Podcast. Rick, I'm already here. |
| 0:45.5 | This is episode number 137. Hope this finds you well, whatever you're up to today. Thank you so much for |
| 0:51.5 | coming to hang out. Me. Really appreciate it. On today's show, |
| 0:54.5 | very pumped to have my good friend and entrepreneur, Amber McHugh, joining me to talk about how she |
| 1:00.4 | markets one of her businesses. She's got multiple businesses, and one of those businesses is a local |
| 1:06.8 | boudoir photography business. And specifically, I asked her to come on here because we've been |
| 1:12.2 | talking for about a year now trying to get her to test out Facebook ads for this business. |
| 1:18.5 | She was marketing the business on Groupon and Living Social. And I said, do you know your numbers? |
| 1:24.4 | Like, do you know what it costs you to get a customer? Do you know what it's costing you to advertise with Groupon and Living Social and so forth? |
| 1:31.1 | And she was like, yeah, I totally know all these numbers. |
| 1:32.9 | We track it very carefully. |
| 1:35.0 | I said, perfect. |
| 1:35.9 | You've got to test out Facebook ads to see if you can beat those results. |
| 1:39.8 | Well, she is beating those results on Groupon and Living Social by a long shot. |
| 1:44.6 | And that's why I asked her to come on here to take us through the types of offers that she |
| 1:49.4 | goes through with Groupon and Living Social and also how she's lowered her cost per lead by |
| 1:54.3 | two thirds with Facebook ads compared to Groupon and Living Social. |
| 1:58.9 | She's also lowered her cost per sale. |
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