The whole magic, again, was people warming up in the Facebook group.

It was like free retargeting advertisements because it was just reminders,

constant reminders of Maluna, Maluna, Maluna.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing so that you can get more leads and sales every day without having to empty your wall in the process.

All right. Let's jump into it.

What's up, everybody?

Welcome back to the Art of Paid Traffic Podcast.

Rick Mulready here.

This is episode number 139.

Hope this finds you well.

Thanks a lot for coming to hang on me today.

Really appreciate it.

Very excited about today's episode because we're going to be talking about the Facebook ad strategy that was used in a Kickstarter campaign that reached its goal of $150,000 into 17 hours and then went on to raise a total of $441,000.

Pretty cool stuff.

And joining me to share how he did it is Justin Richard from Convert Marketing, which

is a Facebook ad agency in Santa Barbara, California.

He's actually one of my students.

And he started his business in 2016, not very long ago, right out of college.

And he didn't have a traditional marketing or business background or anything.

He actually studied film in school. And you're going to hear today how he got into Facebook ads and running

successful Facebook ads campaigns like we're going to be talking about here today. So here's

...