On today's podcast, e-commerce superstar Ezra Firestone drops knowledge bombs on us, such as on Amazon, people are buying products.

Off Amazon, people are buying promises.

Find out more on today's episode.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, and

unrehearsed, organic conversation about serious strategies for serious sellers of any level

in the e-commerce world. And today, I've got one of the most serious sellers in the game.

Ezra Firestone. Welcome to the show. How's it going? Hey, I'm serious. Super happy to be here,

man. Love, love what you guys do and always very enthusiastic and

look forward to and enjoy talking to other e-commerce business owners who are out there doing it,

out there making things happen, out there in the trenches. It's a passion of mine. I've been in this

industry since 2005, kind of grown up in this industry. So, yeah, just thankful to be here.

All right. I love it. Now, the acronym, I guess, or abbreviation, I don't know what the actual term is for

the serious sellers podcast is obviously SSP. We're going to do something a little different.

We're going to make the SSP the serious sumo podcast for now because I found something in your

Instagram that you somehow follow sumo wrestling. now because I found something in your Instagram that you somehow

follow sumo wrestling. So I got to understand the origin of that. Yeah, thanks for, thanks for

looking that up. I am a very big fan of sumo. I grew up in Hawaii and Hawaii has a very strong

Japanese influence. And so I grew up doing judo on a very competitive level

throughout my young adulthood and also competed in a little bit of sumo, traveled to Japan

on many occasions. And I think sumo is one of these sports that is not appreciated in the West,

but is really a beautiful art and has a lot of tradition. And it's so fun. And if you understand what is actually

happening, I mean, most people think sumo wrestlers are fat. They're not. They're only at like

...