Exploring OnlyFans P&L (Profit and Loss)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 25 September 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2828, Eric Siu and Neil Patel discuss the financial performance of OnlyFans, the concept of 'founder mode' in business, sales strategies, the alignment of sales and marketing efforts, and the significance of data in understanding market dynamics. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Exploring OnlyFans P&L (13:11) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Let's explore only fans P&L.
0:02.0	Did you see that they're worth more than most the Ed Tech companies?
0:06.0	Yeah. I saw that chart on X.
0:08.0	Hey man, this morning.
0:09.0	When there's demand, there's demand.
0:10.0	They say only fans is worth 18 billion? I don't know if that's true. That seems high to me.
0:15.0	So it says only fans generated 6.6 billion in payments. 1.1 billion in
0:20.0	2022, 1.3 billion in revenue and 658 million in profit before tax in 2023.
0:26.1	The number of hoes, sorry, it says it over here, this is created, the number of creators
0:31.3	rose 29% to 4.1 million and fans plus 28% to
0:37.5	305 million. The owner paid himself a 472 million dollar
0:41.6	dividend from $338 million.
0:44.5	The biggest pimp of all time.
0:47.3	So, okay, if you just look at, okay, I'm just looking at uh almost and just for context
0:53.9	Eric is reading this he's not coming up with the script on his yeah I'm
0:57.8	reading this I got trapped here so I could get in trouble but okay let me just reread this again total number of
1:03.7	creator accounts in 2023 was 4 million okay now in 2022 it was 3.1 million so
1:09.0	growth of basically 29 percent total number of fan accounts, okay, when 2022 is $238 million and then it went up to $305 million.
1:16.6	So another 28%.
1:18.3	So it says the number of creators grew a bit faster than the Johns.
1:23.0	The Johns, I guess, would be the fans.
1:25.0	Yes.
	...

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