Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.3K Ratings
🗓️ 24 September 2024
⏱️ 13 minutes
🧾️ Download transcript
Summary
Transcript
Click on a timestamp to play from that location
| 0:00.0 | All right, so we have talked about Google AI overviews, but have you seen how they've been recently slammed by tons of news publishers? |
| 0:07.5 | No. A lot of news publishers are saying, A, the information is inaccurate. |
| 0:13.7 | You know, this is on Search Engine Journal. |
| 0:15.7 | A lot of people are complaining how a lot of the AI overview content |
| 0:18.9 | is inaccurate. |
| 0:20.1 | But you want to, if you had to take a guess, |
| 0:21.7 | what do you think the number one thing news publishers are griping about because of AI reviews? |
| 0:26.0 | That they're taking the traffic? |
| 0:27.0 | They're taking the traffic. |
| 0:28.0 | Yeah. And I don't know where they're getting this from but we're seeing it increase in |
| 0:32.9 | traffic and we have a lot of data points on this. You know like as you say that I'm like I look at it I'm like no like |
| 0:37.9 | who can I'm not when I look at the AI overviews it makes me want to click to the |
| 0:41.8 | result three more. |
| 0:43.4 | We're seeing the same thing. |
| 0:45.0 | And forget what we believe. |
| 0:47.0 | We're seeing data that is causing more clicks, |
| 0:49.2 | not by a lot. |
| 0:50.0 | It's a little bit more than 1% |
| 0:51.8 | that we've seen an average increase for people who are doing |
| 0:53.8 | SEO. |
| 0:54.8 | Not a big increase, but the notion of people like, man, they're jacking all my traffic. |
| 0:58.6 | It's like, no, they're not jacking all your traffic. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.