Expired Listings 2026: Why Most Agents Lose the Listing in the First 30 Seconds

Real Estate Training & Coaching School

Business News, News, Careers, Business

4.4 • 705 Ratings

🗓️ 1 April 2026

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’ve ever been shut down on an expired listing call, it’s not random—and it’s not the market. It’s happening in the first 30 seconds. Most agents: pitch too soon talk too much sound like every other agent And expired sellers? They’ve already heard it all. In this episode, Tim and Julie Harris break down how top agents shift from pitching to problem solving—and how that one change gives you control of the conversation, the appointment, and the listing. You’ll learn: • Why expired sellers tune agents out instantly • The exact questions that create engagement • How to position yourself as the solution (not another salesperson) • The “appointment bridge” that converts conversations into listings • A simple 5-day expired sprint to build momentum fast If you want predictable income in 2026, this is a skill you cannot ignore. 💣 If your 2026 plan is “hope,” you’re already behind. Fix that here → https://HarrisRealEstateDaily.com/ 🚪 Brokers won’t save you. Skill will → https://HarrisMastermind.com 🧠 This channel is free. Staying average is not → https://WhyLibertas.com/Harris 🚨 Free coaching → https://PremierCoaching.com

Transcript

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0:00.0	So you're asking me what I think and Jules and I think is the single best opportunity right now in residential real estate.
0:06.7	There is only one answer. Expired listings.
0:11.3	Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.
0:19.6	This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.
0:25.6	What's really working in today's market, how to generate more leads, make more money, and have more time for what you love in your life.
0:32.6	And now your hosts, Tim and Julie Harris.
0:35.6	That's it. If you want to really grow and you want to in your industry and your hosts, Tim and Julie Harris. That's it.
0:41.8	If you want to really grow and you want to in your industry, in your business,
0:45.5	in your professional and personal life, learn how to be an expired listing agent.
0:47.0	That's what we're focusing on today.
0:51.9	Expired listings 2026, why most agents lose the listing in the first 30 seconds.
0:56.0	As you know, because you've been listening to Julie and I or watching Julie and I for decades, you know that expired listings are where it's at.
1:00.0	It's always been that way.
1:02.0	And I'm going to give you guys a real quick overview. Why?
1:05.0	When you're going after an expired listing, number one, your number one competitor is no longer on the field they've already failed your competitor
1:13.1	when going for any competitive listing isn't going to be a really great listing agent in your marketplace
1:18.4	chances are it's going to be somebody that that seller knows socially that's how most sellers make
1:23.5	decisions and who they're going to list their house with not the the most competent, but the person they already have a relationship with.
1:29.6	That's the truth. I already know. Just make it easy, right? People don't make that much more effort. Uh-uh. They're not actually going out and doing research and finding out who's going to be the best listing agent who's got the least days in the market and all the rest of it. They're going to go, you know what? I know Bob from tennis.
1:42.9	They're going to list it with old Bob.
1:44.6	When Bob fails to sell the house, he's no longer being considered. And chances
1:48.4	are that seller does not know another agent. That's number one. Your biggest competitor is no
	...

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