Exiting a 7-Figure Marketing Agency with Beau Haralson

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 20 June 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When he was graduating, his profile said Beau could have been either a marketer, a park ranger or a pastor. Despite his appreciation for the outdoors, destiny unfolded in favour of marketing. A Fortune 50 Marketer with an incredible career spanning over 14 years, Beau has overseen over $250M of ads, and has orchestrated some of the most viral marketing campaigns in early 2000s. Beau experienced an exit and merge as an employee, and that was the push he needed to become an entrepreneur. So he moved back to Colorado, and started a marketing agency with his friend and business partner. While the initial two years didn't unfold as planned, their perseverance yielded a remarkable outcome: the agency bloomed into a seven-figure enterprise. The duo found themselves receiving offers from their professional network. Tune in to discover the intricacies of exiting a marketing agency, navigating struggles and triumphs along the way. Beau Haralson is the Co-Founder and CEO of ScaleThat, and Managing Partner at Fidelitas Development. At Fidelitas Beau advises on business strategy and creative direction for Ignis’ clients. Under Beau's oversight, the Fidelitas+Ignis office in Boulder collaborates with Fidelitas HQ in San Diego. Fidelitas+Ignis has over $200 million in paid ads management experience and serves clients around the world. At ScaleThat, Beau is a driving force behind ScaleThat Select which is a select group of brands that qualify yearly to be directly supported by the co-founders of ScaleThat as they look for guidance in scaling their companies through their impressive and successful ad spending campaigns. LinkedIn: https://www.linkedin.com/in/beauharalson/ Beau’s Contact Links: https://linktr.ee/beauharalson Instagram @BeauHaralson - https://www.instagram.com/beauharalson/ For a Free Flippa Business Valuation: flippa.com/freevaluation -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello, and welcome to the exit presented by Flipup,
0:02.8	the number one platform to buy and sell online businesses.
0:06.0	Flipup manages over a billion in deal value annually,
0:09.7	and combines expert buy and sell side advisory
0:12.3	with its market leading valuation tool,
0:14.2	deal room, off-market offering,
0:16.1	market insights and AI-based deal-by-deal matching engine.
0:20.4	Now for the exit.
0:21.7	The exit is a 30-minute podcast featuring
0:23.9	awesome entrepreneurs who have been there and they have done it.
0:26.6	The exit talks to operators who have
0:28.8	bought and sold businesses of all different sizes.
0:31.2	You learn how they did it, why they did it,
0:33.5	and get exposure to the world of exits.
0:35.6	It's a world occupied by a small few,
0:38.0	but accessible to many.
0:39.8	On this episode of the exit,
0:41.2	I sit down with Bo Harrelson.
0:43.6	He's an awesome entrepreneur,
0:45.2	and currently he is the CEO of
0:47.5	Scale that two times founder,
0:49.4	and he's a managing partner at Fideli Tuss Development.
	...

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