So as a course creator, you figured that creating a $27 low ticket offer and then running Facebook and Instagram ads to that offer would be a straightforward easy way to begin to make profit in your business and achieve that holy grill of adding buyers to your email list who would thus engage with your marketing emails and continue to buy

things from your business work with you, get transformation in their lives, and you could cash

all those checks or stripe payments, so to speak. But instead, the numbers are adding up and that

offer is not profitable and you're wondering,

Cuejo, why aren't Facebook and Instagrams working for this offer?

Well, it could be your ads, but most likely it's your self-liquidating offer structure.

And in this episode, I'll show you how to pick the right self-liquidating offer and structure it so that it has the best chance of being profitable.

And I'll explain to you and show you why having a tripwire is usually the missing step on the way to getting a profitable self-liquidating offer and if you don't know what a

tripwire is just keep watching okay so reality check on self-liquidating offers the goal of a

self-liquidating offer i.e slo i.e a main offer with an aligned order bump and then an upsell that's available on that next page after somebody gives you know their name, their email, their credit card information.

The goal is not to get rich fast. The goal is to first break even while building your email list with buyers.

And then the next goal is to be able to, well, sorry, hold on a second.

When I say break even, I mean within the context of running Facebook and Instagram ads

that you make your ad spend back.

Okay?

And then that next goal is to be profitable.

And the problem here is that most course creators

hop into creating a self-liquidating offer, you know, $27 with a $10 order bump and then a $57

upsell. I'm just pulling out numbers. By the way, these are not set in stone. This is not a

recommendation. I'm just telling you, most course creators jump into that without proving first that their audience will even buy anything from them up front. And that's why so many flop, let alone the fact that the order bump isn't really aligned to the main offer, let alone the fact that the order bump isn't even aligned super well

to the offer and the upsell is not aligned either. So that's where a tripwire comes in, right?

Think of it as a self-liquidating offers little sibling. With the same psychology, just it's a lot

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