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What we're going to explain, what we're going to share with you today is so simple in theory.

It's so simple in thought. And yet, behaviorally, it becomes so, so difficult.

And so many investors, professional or otherwise, actually screw this up all the time.

Well, first thing, when people find out what I do for a living, I think they just think we sit around and do stock picking or market timing. So I always say, when's a good time to invest in the financial markets?

And I'm always like, always be buying. It's always a good time to be an investor.

Yep. So I think yesterday was a good time to invest. I think today is a good time to invest.

And tomorrow's a good time investment. Why do a lot of people not feel that way? Well, if you

look at the actual data, the average

equity investor historically has underperformed the overall market by 5%. And so you begin thinking,

okay, well, everyone says investing is so amazing, so wonderful, so incredible. But when you look at

the average investor, they actually do pretty poorly. But it has a lot less to do with the market

and a lot more to do with the actual investor themselves. Yeah, so let's get into some of these

behavioral science things. There's terms like loss aversion. What this means is people really

outsmart themselves. Fear-driven decisions. You know, people see the stock market get beat up a little bit, and they start looking for

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