ESW Beauty - Clean Beauty Skincare Inspired by Healthy Living
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 14 August 2022
⏱️ 67 minutes
🧾️ Download transcript
Summary
This episode is also brought to you by Sendlane.
ESW Beauty is clean beauty skincare inspired by healthy living that features a line of raw juice-inspired sheet masks, says Elina Wang, Co-founder and CEO of ESW Beauty.
That line features masks with kale, spinach, broccoli, and apples.
"It's just like you're putting a light green juice on your skin, and that's great for anti-aging," Elina says.
Other facial tools are inspired by pineapple, strawberries, cream, and various teas.
"I love tea," Elina says. "It's my favorite self-care beverage when I want to drink something after a long day to decompress. And this is how these facial tools make me feel."
Elina says her entrepreneurship was inspired by her mother, who did lots of import/export work with garments.
"I would always see her being very passionate and talking about what she's working on and traveling all the time and just being inspiring," she says. "That's something I always looked up to and knew I wanted to do in the future."
Elina got into the green juice space during college when she found that consuming Whole Foods - including plenty of juices - helped stomach flare-ups, which had begun in high school. When she decided to create a brand, she combined her passion for healthy living with her love for skincare.
She advises other entrepreneurs who struggle with mixing business demands with their personal lives: Strive for balance. Find out what makes you whole, and be sure that's part of the work-life equation.
In this episode, Elina talks about:
* Gratitude to store owners who have given her so much positive feedback at trade shows over the past few years.
* An overview of the ESW Beauty brand, including its line of juice-inspired face masks.
* How fresh juice and teas came to be the inspiration behind facial masks.
* How health problems in high school and college led her into the whole food space.
* Her mom's reaction to the business.
* Advice for entrepreneurs who are romantically involved with their business partners.
* What she would tell her younger self.
* How to use the brand's products.
Join Ramon Vela and Elina Wang as they break down the inside story on The Story of a Brand.
For more on ESW Beauty, visit: https://eswbeauty.com/
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Transcript
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| 0:00.0 | I would say very important, and that's also something that did affect our relationship, was |
| 0:07.1 | to not bring home the disagreements from work, which is very hard, you know, and the nine to five, |
| 0:15.6 | and it's almost always not 9 a.m. to 5 p.m. you know for an entrepreneur but during that time there will be |
| 0:23.0 | disagreements you know there will be because both people are just very passionate about what they're |
| 0:27.8 | doing and you know there will be opposing views but having that you know brought back is not it hurts |
| 0:36.6 | a lot for the relationship and you know maybe if you can just say hey like |
| 0:42.7 | this is just after hours let's not talk about it let's just give us you know a good dinner and |
| 0:48.7 | you know however much time of um just couples time you know like maybe just three hours let's just three hours. Let's just not talk about it. |
| 0:57.5 | Four hours. Let's not talk about it. |
| 1:09.3 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:15.1 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:20.6 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission, |
| 1:26.1 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:34.3 | ESW Beauty is Clean Beauty skincare inspired by healthy living that features a line of |
| 1:39.6 | raw juice-inspired sheet mask says Elena Wang co-founder and CEO of ESW Beauty. |
| 1:47.0 | Elina got into the green juice space during college when she found that consuming whole |
| 1:52.0 | foods, including plenty of juices, helped her stomach flare-ups, which had begun in high school. |
| 1:58.0 | When she decided to create a brand, this is when she combined her passion for |
| 2:02.0 | healthy living with her love for skin care. In this episode, Alina talks about her gratitude |
| 2:09.4 | to her store owners who have given her so much positive feedback at trade shows over the past |
| 2:14.3 | few years. We review all the different products of the ESW brand. We talk about |
| 2:20.8 | her fresh juice and teas and how they became the inspiration for her facial mask and how her |
... |
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