All right, marketing school listeners.

This is a 20 to 30 minute segment of a full interview I've done with an amazing

founder, entrepreneur, creative, visionary.

You're gonna get a ton of insights from this.

And if you wanna listen to the entire thing,

go search for leveling up with Eric Sue.

That's the entire podcast that you're going to find.

So you get 20 to 30 minutes here, and if you want the whole thing,

you can just search for leveling up with Eric Sue.

And without further ado, enjoy the episode.

I think you focused on Twitter first and then you really started to compound and so I want to dive into how that happened initially. I was working in private equity so I had no plans like I wasn't I don't know what I didn't know what the creator economy was I didn't know what an influencer was other than like Kim Kardashian or whatever COVID hit and I had more time on my hands.

I was kind of trying to like figure out what to do with my spare time.

I was stuck at home, I had no social life,

and I'd always loved writing.

And what I figured was like I'll just this will be like an interesting

hobby and so I started doing it on the weekends I had 500 followers at the time this is like

May of 2020 and it was very clear to me early on that there was like some pull for the stuff I was talking about.

Originally it was like finance explainers like I was kind of explaining finance topics in simple terms.

It started like taking off a little bit and the

like positive reinforcement I was getting encouraged me to do more of it. So on the weekends I was

spending a little more time on it and it was continuing to go. But I never, there was never like, oh hey, I'm going to go become an influencer. Hey, I'm going to go become a creator and this is going to be a job, right? Like I was, I had a lucrative job, I was doing well, I was on a good

track. I didn't love it, but it was good and you're getting padded on the back for being successful.

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