Episode 753 | TinySeed Tales s4e3: Co-Founder Conflicts + Renaming a Business

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 30 January 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hammerstone, as she shares the latest developments in their startup journey. Colleen opens up about the emotional challenges of co-founder conflicts with Aaron, highlighting the importance of communication and alignment in their partnership. They also discuss the significant pivot from their initial product offering to the newly rebranded Hello Query, a SaaS solution focused on internal reporting for teams. Topics we cover: (0:59) – Breaking up with a co-founder (7:39) – How could this conversation have been different? (9:49) – Navigating a major pivot (14:37) – Changing the name (16:56) – Getting closer to finding product-market-fit (19:39) – Competing in a competitive market Links from the Show: SaaS Institute TinySeed Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Aaron Francis (@aarondfrancis) | X Aaron Francis (@aaronfrancis.com) | Bluesky MicroConf Recap, Episode 59 – The Hammerstone Podcast Hello Query If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	Welcome back to episode three of Season 4 of Tiny Seed Tales.
0:03.4	This is where we continue hearing Colleen Schnettler's startup journey.
0:08.3	Before we dive into the episode, I want to tell you about the SAS Institute.
0:13.0	It's at SaaS Institute.com, and it's our private and premium coaching offering that is going to be launching here in the next month or two.
0:22.6	The SAS Institute is a private coaching community designed for B2B SaaS founders doing at
0:27.9	least a million in ARR.
0:30.9	We're going to keep the initial cohort very small and invitations will be going out soon.
0:36.0	Head to SaaSass institute.com
0:37.9	and enter your email address if you're interested.
0:40.5	And now let's dive into this episode
0:42.3	where we hear about co-founder conflicts
0:44.6	and renaming a business.
0:47.1	We're shutting it down.
0:48.3	So MRR is at zero.
0:50.2	So that's super fun.
0:51.7	And we're building something new.
0:58.7	Okay. So that's super fun, and we're building something new. Welcome back to Tiny Seed Tales, a series where I follow a founder through the wild roller coaster of building their startup.
1:04.6	I'm your host Rob Walling, a serial entrepreneur and co-founder of Tiny Seed, the first startup accelerator designed for bootstrappers.
1:16.3	Today, in episode three, we're back with Colleen Schnettler, a developer, entrepreneur, and
1:21.3	co-founder of Hammerstone. It's been about six weeks since Colleen and I last spoke, and in preparation
1:25.9	for our conversation, I decided to listen to the most recent episode of Colleen's podcast, and in it, Colleen and I last spoke, and in preparation for our conversation, I decided
1:27.7	to listen to the most recent episode of Colleen's podcast. And in it, Colleen and her co-founder, Aaron,
	...

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