Episode 752 | The State of SEO in 2025

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 28 January 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 752, Rob Walling interviews Lars Lofgren to discuss the current state of SEO. Lars shares insights on how SEO has drastically changed, especially with the rise of AI and the volatility brought on by Google’s evolving algorithm. They cover the challenges of ranking for terms, the impact of AI content, and the rise of "parasite SEO." Topics we cover: (2:16) – SEO traffic that generates $7.2M annual revenue (4:54) – Changes in Google’s algorithm (9:46) – How to approach SEO as a bootstrapper (15:45) – SEO has changed considerably (19:48) – AI and SEO (25:54) – The advent of AI Overviews (31:19) – Parasite SEO and the importance of brands Links from the Show: Get Your Tickets for MicroConf US by Jan 31st Larslofgren.com Lars Lofgren (@LarsLofgren) | X Lars Lofgren at MicroConf TinySeed.com MicroConf YouTube Channel If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

Click on a timestamp to play from that location

0:00.0	It's another episode of startups of the rest of us. I'm Rob Walling, and in this episode, I speak with Lars
0:05.5	Lofgren about the state of SEO in 2025. Of all the folks I've met in my 20 years of doing startups,
0:13.9	Lars Lofgren is got to be in the top two or three SEOs that I know. And I love sitting down with him. He really speaks his mind and is not
0:23.9	afraid to just talk about the realities of how SEO has changed over the past several years,
0:30.0	what's working, what's not, the dangers he sees head, as well as at a certain point,
0:35.3	shrugging his shoulders and saying, you know, I just don't know.
0:38.1	I don't know the details of how AI is going to impact this particular element of it.
0:42.1	It's a great conversation.
0:43.7	I hope you enjoy it.
0:44.9	But before we dive into it, MicroConf U.S. ticket prices go up on January 31st.
0:51.1	They go up by $200, and that's just two or three days after this episode goes live.
0:56.6	We are 84% sold out, and every year people are asking about a wait list because they hesitated.
1:03.6	So get your ticket before it is too late.
1:05.5	We are going to sell this event out.
1:07.1	It is a certainty.
1:08.4	If you want to hang out with 250 of your closest bootstrapped founder
1:13.3	friends, head to microconf.com slash US and grab your ticket either before the price goes up
1:19.5	or maybe even after because it's going to sell out anyway. And that event is March 16th through 18th
1:25.3	in New Orleans, Louisiana.
1:30.2	And with that, let's dive into my conversation with Lars.
1:42.5	Lars Lofgren.
1:43.8	Welcome to start up to the rest of us. Thank you. It's great to be your Rob.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.