Episode 751 | TinySeed Tales s4e2: From Developer to Manager

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 23 January 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of TinySeed Tales, Rob Walling catches up with Colleen Schnettler, co-founder of Hammerstone, about the progress her team has made since their initial check-in. Colleen describes the tough decision to focus on one product stack, and their recent pivot toward building a reporting MVP. They also discuss Colleen’s shift into a more managerial role. Topics we cover: (2:10) – Motivations behind building additional functionality (7:07) – Repositioning the reporting dashboard (10:08) – Focusing in on the successful part of the product (14:30) – How shifting focus affects the team dynamic (16:19) – ”Hiring is horrible” (22:20) – What has management been like? (26:11) – Growing as a manager Links from the Show: Invest with TinySeed Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Refine by Hammerstone Hello Query Buy Back Your Time by Dan Martell Never Split the Difference by Chris Voss, Tahl Raz If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	Welcome back to Season 4, Episode 2 of Tiny Seed Tales, where we continue hearing Colleen Schnettler's startup journey.
0:08.4	Tiny Seed is the gold standard for mentorship, funding, and advice for bootstrapped SaaS founders.
0:17.1	We're a world-class accelerator, and most people come to us not for the money, but for the
0:22.4	community, the masterminds, the playbooks, the mentorship, and the advice.
0:27.2	We are raising Fund 3, so if you're an accredited investor or the equivalent in your country,
0:33.3	and you want to put some money to work and effectively index across dozens, if not hundreds,
0:41.4	of ambitious, hand-picked, motivated B2B SaaS companies. You should head to tinise.com
0:49.5	slash invest and take a look around. If you fill out the form there, expressing your interest,
0:54.7	that goes straight to my co-founder, Anar Volsat,
0:57.4	whom you've heard on the show.
0:59.0	And it'll provide you with our full fundraising deck
1:01.0	and answer any questions you have about investing.
1:04.3	Progress on our fundraise is going very well so far.
1:07.6	And if you'd love to come on board with Tiny Seed
1:10.7	and join me in empowering and accelerating
1:14.7	hundreds of B2B SaaS founders, head to TinyCe.com slash invest. And with that, let's dive in to season
1:22.5	four, episode two of Tiny Seed Tales. Oh, man, it's like having both kind of felt like a safety net.
1:31.1	And I know that's a false feeling, but you're like, oh, well, if it doesn't work out in
1:35.8	rails, it's okay because we have Larevel.
1:37.7	If it doesn't work out in Lerval, it's okay because we have rails.
1:41.2	It kind of felt like spreading the net wide, like lots of small bets, if you will,
1:47.1	um, gave us this safety. It gave me a feeling of like safety. And so to go all in on one stack
	...

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