Episode 696 | The Truth about Product-Market Fit + Doing Sales as an Introvert (With Ruben Gamez)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 16 January 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 696, Rob Walling and Ruben Gamez cover a variety of topics. They discuss how product market fit is achieved across customer segments and use cases, not simply broadly. Ruben shares how he approaches effective decision making and sales as an introvert. They wrap up by sharing how they evaluate candidates when hiring to build their teams. Topics we cover: 4:47 – Product market fit, increasing average revenue per customer 7:58 – When did you know you had product market fit? 11:03 – Product market fit is a continuum, and use case specific 14:27 – Making hard decisions around product market fit 19:01 – Getting better at prioritizing and making hard decisions 27:38 – Doing sales as an introvert 33:09 – Building a functional team that gets stuff done 40:10 – Evaluating potential hires Links from the Show: MicroConf Sponsorships Microconf Connect Ruben Gamez (@earthlingworks) | X SignWell Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio) The SaaS Playbook Dynamite Jobs Who: The A Method for Hiring by Geoff Smart, Randy Street Crucial Conversations by Joseph Grenny, Kerry Patterson, et al. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

Transcript

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0:00.0	Welcome back to Startup for the rest of us. I'm your host, Rob Walling. Today, I'm joined by fan favorite
0:05.2	Ruben Gomez. And we talk about some things that Ruben has learned over the past year or so
0:11.8	running Seinwell. As I talk about in the episode, Signwell is an electronic signature app
0:17.5	that's growing quickly. He's having a lot of success with it. But in this episode,
0:21.9	we talk about product market fit and maybe some of the myths around it or the oversimplifications
0:28.1	that we use when we talk about it. And I really like the way Ruben thinks about everything he talks
0:34.6	about on a day-to-day basis, but especially things like product market fit.
0:38.3	That kicks off the conversation,
0:40.1	and I think you'll find it enlightening if you've never experienced it
0:42.5	or if you've never thought about it in the way that Ruben talks about.
0:45.3	Then we talk about doing sales as an introvert,
0:48.3	because I get that question on the podcast a lot.
0:50.7	Then we dig into decision-making.
0:52.9	That was kind of an audible that just kind of came up in the
0:56.0	middle of the episode, but I let this one run long because I really enjoyed that piece of it.
1:02.1	And I think it's something that more founders can learn from. And it's not something that I've
1:08.3	talked about much on the podcast in the past. And finally, we talk about hiring, getting good at it, why Rubin is so good at it,
1:14.7	why he has a high hit rate, and has built teams that get stuff done without a lot of drama.
1:20.9	Do you want to reach tens of thousands of potential customers?
1:24.5	Between our microconf events, startups for the rest of us, our YouTube
1:28.7	channel, our email newsletter, and all the other ways we interact with our large and growing
1:34.7	and loyal audience of startup founders. We have a lot of options for you to reach B2B SaaS
	...

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