Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 9 January 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 4:06 – Adjusting your target customers to chase an opportunity 11:58 – Is translating marketing or educational content worth it? 16:46 – Moving from B2C to B2B 25:53 – Defining a cross-channel marketing approach 33:22 – Advertising for a product in new product category 41:40 – The issues with making freemium work while bootstrapping. Links from the Show: State of Independent SaaS Report MicroConf Mastermind Program Asia Orangio (@AsiaOrangio) | X DemandMaven Episode 681 | Why Launching a Second Product is Usually a Bad Idea User Interviews Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure) Four Fits for $100M+ Growth by Brian Balfour Brian Balfour (@bbalfour) | X Reforge Continuous Discovery Habits by Teresa Torres If you have questions about starting or scaling a software business that you’d like for us to cover,...

Transcript

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0:00.0	It's another episode of Startups for the Rest of Us.
0:02.4	I'm your host Rob Walling.
0:03.4	Today, I'm joined by fan favorite Asia O'Rangio.
0:07.3	She and I answer listener questions ranging from finding your ideal customer,
0:12.3	moving from B to C to B to B, and several other topics related to bootstrapping
0:17.8	and mostly bootstrapping startups.
0:20.4	We've continued to have a great stream of incoming listener questions.
0:25.2	As always, audio and video go to the top of the stack,
0:27.6	but I am getting through a lot of the written questions as well.
0:31.3	So head to Startups for the rest of us.com.
0:32.9	Click ask a question in the top nav from your mobile device or your desktop
0:36.9	and send us a question.
0:38.4	If you want to hear me or me and a guest discuss it on the show.
0:41.7	Before we dive into that, we are running the next edition of the State of Independent SaaS survey and report.
0:49.3	Through microconf, we've run the survey a couple of times, and then we decided to take last year off because
0:55.4	the information coming through wasn't changing. The survey is about 40 questions. It takes less
1:02.3	than 10 minutes to complete if you have your metrics handy. And then we take that data from
1:08.4	what usually winds up being between 600 and 1,000 independent SaaS companies.
1:13.5	These are bootstrapped and mostly bootstrapped SaaS companies. And we compile a report with all
1:18.1	the key findings and helpful industry benchmarks that you don't get anywhere else.
1:24.5	The survey closes soon. We could really use your input. All the data is
1:28.3	kept anonymous. And every survey response we get makes the report that much better. Head to
	...

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