Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 23 January 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 697, join Rob Walling for a solo adventure where he makes predictions for SaaS in 2024. His predictions focus on Vertical SaaS, emerging markets, the professionalization of No-Code, subscription fatigue, AI and more. At the end of the episode, he evaluates predictions he made over the past 10 years to see if they held up. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 1:32 – Opportunity in vertical SaaS 3:48 – SaaS will continue to grow in emerging markets 5:08 – Twitter changes hands in 2024? 6:56 – Subscription fatigue has little impact on adoption of B2B SaaS 8:13 – No-Code and Low-Code will undergo “professionalization” 10:24 – Is it hype, or is it not? How AI will continue to develop this year 14:11 – Will Stripe go public? 17:08 – Revisiting past predictions: SaaS, Twitter, VR, crypto, markets, & gadgets Links from the Show: Call for Pitches TinySeed Portfolio Start Small Stay Small Dave Kellett (@davekellett) | X Once.com If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

Transcript

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0:00.0	I'm Rob Walling, and you're listening to Start Up for the rest of us.
0:02.8	In this episode, I talked through seven predictions
0:05.0	SaaS bootstrappers should pay attention to in 2024.
0:09.0	And obviously, these predictions might apply if you're not bootstrapping.
0:12.4	If you've raised a small amount of funding,
0:14.1	I'd just like to differentiate between those folks who are trying to raise
0:17.8	$50 million in venture capital versus those of us in the capital-efficient
0:22.2	bootstrapped and mostly bootstrap space. And after I run through these predictions, I'm going to
0:27.7	go back at the end of the episode. And I'm going to go back as far as I can stomach, probably
0:32.6	like 2013, and look at predictions that I made every year and go through them quickly and talk about
0:41.1	whether I think they were accurate. And what we'll find is a lot of them weren't accurate
0:45.3	the year I made them, but within a year or two, those things came to fruition. It was really
0:50.2	fascinating looking back at, give or take 10 years of predictions. I believe there was a year
0:54.9	or two that I didn't make predictions, but I'll save that for the end of the episode in case that
0:59.4	is less interesting to you. In addition, if you're interested in chatting with me at an upcoming
1:05.1	microcomf local or you have a strategy or a framework that you think other bootstrapped SaaS founders should hear,
1:11.9	we are always looking for founders to come out and share their expertise during all of our conferences and events.
1:18.0	If you're interested, in to my first prediction.
1:34.4	And it's that in 2024, there is going to be a lot of opportunity in vertical SaaS.
1:40.2	This is more of a continuation of a trend that I'm already seeing.
1:44.6	If you look at the tiny seed companies that we have funded were just over 151 at the time of this recording, a lot of them serve a particular vertical.
1:54.2	And so when people say vertical SaaS, what does that mean?
	...

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