Episode 678 | Selling a Half-Finished Product, Phased Launches, and More Listener Questions (Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 12 September 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and shares insights on bookkeeping for SaaS startups. Rob also details what frameworks new marketers should be looking into and gives advice on launching a new SaaS tool to an email list. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 3:10 – Where can I sell partially developed SaaS apps? 7:42 – Evaluating higher platform risk inherent in no-code apps 11:44 – Approaches to bookkeeping early on in your SaaS business 14:47 – Setting up a marketing engine for those with little experience 20:43 – Launching a new product to an email list with a phased approach Links from the Show: Apply for TinySeed Join Us For A Big MicroConf Announcement The SaaS Playbook MicroConf Connect Acquire.com #1 Mistake No-Code SaaS Founders Make - Don't Build Without THIS Episode 642 | The Pros and Cons of Building a No-Code MVP Bench.co Xero.com Traction by Gabriel Weinberg, Justin Mares Hacking Growth by Sean Ellis, Morgan Brown Postaga

Transcript

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0:00.0	Platform risk exists in a lot of apps, and it certainly exists in the stairs-step approach.
0:05.2	And what I don't say is, oh, then don't do it because there's some risk.
0:08.5	It's like realize what you're getting into and realize the risk is there.
0:12.0	Think about how to potentially mitigate it or just live with the risk and realize, you know,
0:16.6	this is not a 20-year business.
0:18.1	This is a business that's going to get me to the next step to where I can potentially get away from the platform risk.
0:30.4	Welcome to startups for the rest of us.
0:32.1	This is the podcast where we talk about building companies
0:34.6	that are unlikely to change the whole world,
0:37.1	but very likely to
0:38.2	change our little corner of it. I'm Rob Walling. I'm your host, and this week I'm going to be
0:42.6	answering listener questions. Before I dive into those, I wanted to ask if you have read the
0:48.7	SaaSplaybook, my most recent book, SaaSplaybook.com, if you could go to Amazon and leave a five-star rating
0:55.2	for me. The ratings go a long way towards helping other people discover the book, and they're a
1:01.8	strong signal to folks who may have never heard of me and are considering buying the book
1:06.5	based on the name and the cover and a recommendation. And in fact, it looks like there's one or two
1:11.3	folks who have something out for me because I believe I have a two-star review that says something
1:17.6	to the effect of, this book is really light on actionable information. And I chuckle because
1:23.2	it's just a very dense book, right? And it's full of self-promotion and the book fell apart.
1:29.0	I got the book and it just fell apart at my house. And I'm thinking to myself, if I knew this
1:33.0	person was, I would just send them another copy. But I genuinely think they're either out to
1:37.8	troll me directly or just in general are trolling Amazon authors. I don't know. If the book falls
	...

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