in a phased launch, you get them in, you realize, oh, pricing screwed up, don't have the features,

and then you correct that, you launch to the next few hundred people.

I've done it myself. I've seen other folks do these phase launches, and that is, I would say,

a much, much more optimal way to bring a product to market. Welcome to this episode of startups for the rest of us.

I'm Rob Walling, and this is the podcast where we talk about building amazing bootstrapped and mostly bootstrapped companies to change our little corner of the world.

We believe that you don't need venture capital to start your company.

We're not anti-venture capital, but we're anti the narrative

that the only way to start a tech company is to raise buckets of funding.

This week, I'm answering listener questions on topics ranging from building mock features. It's a really interesting

Twitter thread I want to talk about in this episode, how to recover from a failed launch,

creating content for your SaaS tool that is outside of your expertise, and more. Before we

dive into that, I'm on a mission to get to 1005 star ratings on Amazon for my new book,

The SAS Playbook, Build a multimillion dollar startup without venture capital. If you have bought

the book and you enjoyed it and you think it deserves five stars, it would be amazing.

If you could go to Amazon.com and whether it's dot com or whether it's your country's extension

of Amazon, a five-star rating

and maybe a comment would really help me out.

I kind of chuckle because as I record this, the SaaS Playbook is the number one new

release in the venture capital category of Amazon.

I think because it has the word venture capital in the subtitle, because the subtitle of the book is

build a multi-million dollar startup without venture capital. And the book has already been a number one

new release and bestseller in several different categories, ranging from entrepreneurship to,

...