Episode 677 | Design Faster and More Effectively With Wireframing

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 5 September 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 677, Tracy Osborn interviews Leon Barnard from Balsamiq about wireframing and design. They discuss the book "Wireframing for Everyone" written by Leon and his co-authors from Balsamiq and they emphasize the value of low-fidelity wireframes for founders. They also cover how wireframing can improve ideation and communication processes among teams. To wrap up, they recommend resources for non-designers interested in learning more about wireframing and design. Episode Sponsor: Life as a founder can put a strain on even the strongest relationships, but spending dedicated quality time with your better half can help you recharge and refocus. If you’re ready to unwind from the daily startup grind, head over to cratedwithlove.com to level up your next date night. And for listeners of this podcast, you can use code STARTUPS during checkout for an exclusive 15% off your first order. Topics we cover: 3:29 – TinySeed applications for Fall 2023 are open 5:00 – Leon’s passion for wireframing 8:32 – Designing in low fidelity wireframes 11:03 – Wireframing, ideation, and iteration 16:21 – Communicating design with wireframing 21:22 – Using wireframing to iterate on already existing, high fidelity content 24:35 – Writing about wireframing within the broader context of general design principles 28:16 – Additional resources for non-designers to gain confidence in design 32:36 – Asking questions informs good design Links from the Show: MicroConf is leveling up! Tracy Osborn (@tracymakes) | X Leon Barnard (@leonbarnard) | X Leon Barnard | LinkedIn Balsamiq (@balsamiq) | X Wireframing for Everyone by Michael Angeles, Leon Barnard, and Billy Carlson Balsamiq Wireframing Academy Sketching User Experiences by Bill Buxton Don’t Make Me Think by Steve Krug UX for Lean Startups by Laura Klein If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

Transcript

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0:00.0	Uh-oh, you're not, you're not going to make yourself throw up, are you? Like, wait, I have a list.
0:04.5	I can fix this. Yeah. Yeah. Have you ever seen Pitch Perfect the show about the singer,
0:11.0	the acapella singers? No, I haven't.
0:13.3	College, women in college and they, it's super fun. It's like, that's how's cool.
0:18.0	Tongue and cheek doesn't take itself too seriously. Good songs like Glee-ish.
0:21.9	I'm not the biggest fan of Glee, but at least it's like, it has cool music every 10 minutes, you know?
0:26.3	Anyways, there's one of them that projectile vomits when she gets nervous.
0:30.1	And so, when you were going like this, I'm like, uh-oh.
0:33.8	Are you pitch perfect?
0:35.8	That's my interview prep, right?
0:37.6	Yeah, that's the interview prep.
0:39.3	Welcome back to Start Up for the rest of us.
0:40.8	I'm Rob Walling, and this week I'm joined by Tracy Osborne.
0:44.8	You know her as Tracy makes on X.com.
0:48.3	And she spoke with Leon Barnard of balsamic.
0:53.0	They talk about how to design faster and more effectively with wire
0:56.8	framing. Tracy, welcome to the show. Yeah, happy to be here, happy to be part of the podcast.
1:02.5	Yeah, we're trying something a little different this week. So we are longtime friends with
1:07.0	balsamic, as people know, this podcast, as well as MicroConf have long followed PELD.
1:12.0	PELD has spoken at MicroConf many times and has been a long-time supporter. And Balsomac reached out
1:17.1	and said, we've written a book. Several of our team members have written a book. And I thought
1:21.4	this is a great opportunity to talk about wire framing and design on the podcast. But I don't have expertise in it. And frankly,
	...

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