Episode 66: Matthew Morton & Conrad Sandelman, Co-Founders Cha Cha Matcha

Hurdle

Emily Abbate

Health & Fitness

5 • 1.4K Ratings

🗓️ 29 July 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

There was a time in Matthew Morton’s life when he was smoking three packs of cigarettes and downing up to 10 Red Bulls a day. That’s when his friend and NYU classmate Conrad Sandelman challenged him to give up the energy drink for 30 days, swapping in matcha—a finely ground green tea powder—instead. Little did the duo know that experiment would change both of their lives forever. In episode 66, the founders behind NYC-born café Cha Cha Matcha tell me about the journey they took to Japan to create their own unique ceremonial-grade blend of the green powder, and what it’s like to be entrepreneurs at such a young age. We also chat funny hiring stories, the INSANE amount of money Matt’s saved by quitting smoking, and their big goals for the brand coming down the line.

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@chachamatcha
@matthewmorton
@conradsandelman
@hurdlepodcast
@emilyabbate

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Transcript

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0:00.0	What's shaking, guys. Emily Abadi here, episode 66. That's kind of crazy, right?
0:08.0	Freaks me out every time this episode number goes up. Episode 66 of hurdle, a podcast that talks to
0:14.0	everyone from entrepreneurs to top CEOs and athletes about how they've gotten through tough times,
0:19.6	hurdles of sorts, by leaning into wellness.
0:23.0	Your girl is fresh back from a full seven days in Los Angeles.
0:27.4	And every time I go there, I have this feeling like wondering why I still live in New York.
0:32.7	There's no humidity. It's gorgeous.
0:34.6	I ran 12 miles and it felt like a walk in the park last weekend. Also, shout out to all the hurdlers that came and hung out for the Run Club. It was so good to see you all.
0:45.3	Today's episode, the founders of cha-macha. I've got Conrad Sandelman and Matthew Morton. They are a breath of fresh air.
0:54.3	They've got a lot of good things to say.
0:56.5	And it's kind of crazy how much they've done at such a young age.
1:00.3	The guys are just 26 and 27.
1:02.1	And they've got a mega interesting story.
1:05.8	Before I hop into that, quick shout out to my sponsor, Athletic Greens.
1:09.6	With 12 servings of fruits and vegetables
1:11.8	as well as prebiotics, probiotics, adaptogens, superfoods, athletic has got everything I need
1:17.5	to feel great throughout my day. They're offering hurdle listeners a really special deal.
1:22.9	It's 20 free travel packs, a $79 value with your first purchase. Just head on over to athletic greens.com
1:30.5	slash hurdle. Again, that's athletic greens.com slash hurdle to grab yours today. Now let's talk
1:37.7	about cha-macha. Matt and Conrad, they were classmates at NYU. and let's just say that during that time, they
1:45.7	weren't exactly living a perfectly healthy light. You know, all the things that go hand in
1:51.5	hand with being a college student, late nights, going out, studying, trying to fit it all together.
	...

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