Welcome back to startups for the rest of us. This week, I'm your host, Rob Walling.

In fact, every week on this show, I walk through topics related to building and growing

startups using an ambitious yet a sustainable approach. We're not willing to sacrifice our health

or relationships to grow our companies, but at the same time, we want to build real businesses

with real customers who pay us

real money. We value things like being meticulous and being disciplined and having a process

that's repeatable and not relying on so much luck or a one in a thousand chance to build a business

that can change our lives or the lives of those around us. We know that starting a company is

hard and that more than half of being a startup founder is managing your own psychology. our lives or the lives of those around us. We know that starting a company is hard,

and that more than half of being a startup founder is managing your own psychology, as well as making hard decisions with incomplete information where the right answer is impossible to find

through math or data. That's great to have you back. Thanks again for joining me this week.

I am flying solo this week at Rob Solo Adventure, as I like to call

him. And I'm going to bounce through a few topics that have been on my mind recently. I've used

these solo episodes almost as ways to communicate things that would 10 years ago I would have put

in a blog post. But now I like to put him in the podcast and potentially turn

them into a Twitter thread at some point. And someday, if I have more time, I would love for each

of these to be a blog post. So one thing I want to cover is something I've covered briefly,

danced around it on Q&A episodes, but it's around hiring folks with different mindsets. And most specifically, I need to think

of a good name for this, but I think of it as a task level thinker, project level thinkers,

and owner level thinkers. And back in the day when I was hiring virtual assistants, you know,

I was fresh off the four-hour work week. This is,

what, 2007 or eight, I realized I could try to replace myself by hiring $5 an hour virtual assistant

...