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Startups For the Rest of Us

Episode 550 | Three Years of Grind to Six Figures in ARR with CloudForecast

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 18 May 2021

⏱️ 44 minutes

🧾️ Download transcript

Summary

In Episode 550, Rob Walling chats with Tony Chan, co-founder of CloudForecast, about his incredible story of perseverance after getting rejected multiple times only to finally find product-market fit and reach six figures in annual recurring revenue. The topics we cover [04:11] CloudForecast's current revenue and customer base [08:43] Origin story for the idea of CloudForecast [16:53] Dealing with (many) rejections [28:01] Parting ways with a co-founder [30:07] The journey to Product-Market Fit [35:23] Marketing channels that are working for CloudForecast Links from the show CloudForecast Episode 464 | Highs, Lows, and Building Your First Sales Process with Steli Efti Episode 507 | Making Cold Email Work in B2B SaaS Episode 463 | Troubleshooting Enterprise Sales (A Founder Hotseat with David Heller) The Only Sales Guide You'll Ever Need by Anthony Iannarino Tony Chan (@toeknee123) | Twitter If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher This episode is sponsored by Rewardful, turning your biggest fans into your best marketers. Get 30% off your first 3 months by heading to getRewardful.com/startups. Offer expires May 31st.

Transcript

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0:00.0

You are listening to Startups for the rest of us. It's episode 550. Thanks for listening to the show, whether you've listened for the 11 years that we've been making it or only the last 11 episodes. Either way, I'm glad that you found us. This show is about building ambitious startups that are bootstrapped or mostly bootstrapped. It's about people who want to change their lives.

0:24.8

They want to put something interesting into the world and make money doing it.

0:28.0

They don't want to sacrifice their freedom or their relationships while they're doing it,

0:31.5

and they find purpose in building interesting products.

0:34.4

And that's what we've been talking about for the last 11 years.

0:37.1

Today I talk with Tony Chan.

0:40.2

He's a co-founder of CloudFour That's at cloud forecast.io. CloudForcast is a member of Tiny Seed's third batch that we just started, well,

0:47.0

it was about two weeks ago as of this release. They have an incredible story of perseverance.

0:53.6

They started back in 2018, and as you'll hear, they've applied

0:57.6

to many accelerators. They were rejected multiple times, including Tiny Seed. I believe they hold

1:02.9

the record of being rejected from Tiny Seed the most times and ultimately being accepted

1:07.0

after their third application. And it's really a pleasure to be working with them.

1:12.0

But they have just been grinding it out, you know, from 2018, getting to their first

1:15.6

1K of MRR and just pushing, pushing until 2020, passing six-figure ARR and, you know,

1:22.0

being able to go full-time on the app.

1:23.8

There's a lot to this story.

1:25.2

And I hope you enjoy it.

1:26.7

Before we dive into that,

1:27.5

I had a listener named Steve email in because we're talking about sales books recommendations.

1:33.9

It was like six or eight episodes ago. He recommended a book called The Only Sales Guide You'll

1:38.3

ever need. And I checked out the book and what I like about it is it's it is a broad like

1:43.1

introduction to the topic. So if you're a like introduction to the topic so if you're a

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