Episode 538 | When to Sunset a Product, Enterprise Security Assessments, Lifetime Deals, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 2 March 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Rob Walling is joined by Einar Vollset as they answer listener questions ranging from when to sunset a product, filling out enterprise security assessments, acquiring a company where the previous owner had sold lifetime deals and not disclosed it, and more. The topics we cover [03:20] Deciding when to sunset a feature or product [08:27] Splitting a business to focus on two separate audiences [17:21] How to take advantage of being a consumer of your own product. [21:35] Acquiring a SaaS where the previous founder sold lifetime plans [28:20] Enterprise security assessments [35:22] Building a product to solve a problem as a full-time employee Links from the show TinySeed Tales S2E1 | Introducing Gather Episode 515 | Finding a Co-Founder, Getting Better at Sales, and More Listener Questions Episode 9: Raising Entrepreneurial Kids - ZenFounder SOC 2 Episode 463 | Troubleshooting Enterprise Sales (A Founder Hotseat with David Heller) The TinySeed Investment Thesis — TinySeed: The Startup Accelerator for Bootstrappers Einar Vollset (@einarvollset) | Twitter If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome once again to startups for the rest of us, the podcast that helps developers,
0:04.0	designers, and entrepreneurs be awesome at building, launching, and growing ambitious software
0:08.6	startups. That's a throwback intro. If you've been listening for more than a couple years,
0:13.0	you might remember that phrase from the prior intro. Thanks for joining me today. I'm your host,
0:18.5	Rob Walling. This is episode 538, where I welcome Anar Volset back on the show.
0:24.1	He's my co-founder with Tiny Seed.
0:26.9	And we talk about listener questions today.
0:29.6	We zip through, man, I think it's maybe six questions, seven questions, about when to sunset a product,
0:35.9	filling out enterprise security assessments, acquiring a company
0:39.2	where the previous owner had sold lifetime deals and not disclosed it.
0:43.4	Before we dive into that conversation, wanted to let you know that our next microcomf remote
0:48.4	is coming up at the end of March.
0:50.9	You can head to microcomfremote.com for info about that.
0:54.1	We're diving into early
0:56.0	stage marketing tactics. I believe we're going to have five sessions where each one is a case
1:01.7	study with numbers looking at a specific early stage SaaS marketing tactics. So if you're at the
1:08.2	place where you're scratching and clawing for first users
1:11.5	or first customers, I'd say if you're a sub maybe 10K MRR, this microcomf remote is designed for you.
1:18.2	Microconformote.com to check it out and get your ticket. And with that, let's dive into listener
1:22.9	questions with Aynar Volset. Anar Volsset, welcome back on the show, sir.
1:28.2	Thanks for having me.
1:29.7	Absolutely.
	...

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