Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 23 February 2021

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Rob is joined by Rand Fishkin for an honest and transparent conversation about his time at Moz, raising funding, his book Lost and Founder, as well as his current effort, SparkToro. They discuss growth levers and the importance of owning the channel where you build your audience. The topics we cover [01:44] Impacts from writing a book [08:41] Transitioning from Moz but continuing to work there [15:53] Venture capital vs angel investing [19:59] Launching SparkToro [36:08] Raising capital for SparkToro [44:14] Growth levers that are working today Links from the show Lost & Founder Start Small, Stay Small Rand Fishkin's Bio Sarah Bird Startups.com Zirtual Clarity — On Demand Business Advice SparkToro Spark Toro Terms Conversion Rate Experts Rand Fishkin (@randfish) | Twitter If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	It's a bird. It's a plane. It's this week's episode of startups for the rest of us.
0:04.7	Thanks so much for joining me this week. Episode 537. I talk with Rand Fishkin about his book
0:10.7	Lost in Founder, about his current effort, Spark Toro. Talk a little bit about his time at
0:16.5	Ma's last couple years, how things went there. And we talk about funding, we talk about growth levers
0:23.3	that are working today, all types of stuff. Rand Fiskin probably needs no introduction. I do give him
0:28.9	a little bit of an intro at the start of the interview, but I always love interviews with Rand because
0:33.7	he just brings the authenticity. He's super transparent and he just says what he feels.
0:39.9	And I've always respected him for that.
0:41.9	Before we dive into that, the 2021 state of independent SaaS report is out.
0:47.5	You can head to state of indie SaaS.com or just head to microconf.com and there's a report link up in the header.
0:56.0	The report turned out really good this year.
0:58.4	60-something pages. We trimmed it down a little bit. We added some different graphics.
1:02.4	Lots of cool findings. People have been talking about it on Twitter.
1:06.1	And we did a live stream a couple weeks ago. You can actually find that on our YouTube channel,
1:09.7	YouTube.com slash microcomf. As the kids say these days, smash that like and
1:14.5	subscribe button if you're not already subscribed to our YouTube channel because we do have
1:19.0	videos coming out probably twice a month right now. And more will be coming out, of course,
1:24.9	once we're able to do in-person events again and are
1:28.4	able to add new talks to the coffers. So again, state ofindysass.com, if you want to check out
1:34.5	the report and YouTube.com slash microconf. And with that, let's dive into my conversation with
1:40.4	Rand Fishkin. Rand Fishkin, thanks so much for joining me today.
1:45.3	Rob, great to be here.
	...

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