Episode 49: Daina Trout, CEO & Co-Founder Health-Ade

Hurdle

Emily Abbate

Health & Fitness

5 • 1.4K Ratings

🗓️ 1 April 2019

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Seven years ago, Daina Trout, her husband, and her best friend launched Health-Ade with $600 in their pocket. Today, more than 120,000 bottles of the brand’s 14 flavors (with five more to launch this year) are brewed every single day and shipped to 20,000+ stores around the country. In episode 49, Trout tells me about the difficulties they experienced building the business from the ground up and the 2014 #hurdlemoment where she nearly died in a refrigerated truck accident—an experience that taught her the true value of self love and compassion. She also educates me on SCOBYs, gives me the lowdown on her “bucket theory,” and explains how teaming up with a personal trainer forever changed her life for the better. SOCIAL @dainatrout @healthade @hurdlepodcast @emilyabbate OFFERS Athletic Greens | Head to athleticgreens.com/hurdle to get 20 free travel packs ($79 value) with your first purchase, no code necessary. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hurdle/message

Transcript

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0:00.0	Hey, hurdlers. Emily Abadi here. You are listening to episode 49 of hurdle, a podcast that
0:07.6	talks to everyone from entrepreneurs to top CEOs and athletes about how they got through tough times,
0:13.6	hurdles of sorts, by leaning into wellness. Crazy week for the pod. I am absolutely speechless over all of your amazing, amazing feedback.
0:26.3	If you missed it, midweek last week, I launched a new franchise. It's called Hurtle Moment
0:31.8	every single Wednesday morning. Check back on the feed. I'll be releasing small, quick hit episodes under 15
0:39.8	minutes every time. And these will just be talking about lessons and strategies and tips I've got
0:45.2	to get us through the smaller hurdles that we each face each and every day. Today's episode,
0:50.4	I'm chatting with Diana Trout. She's the co-founder and CEO of Health Aid, a kombucha company, started in 2012.
0:59.3	Before we get to that, quick shout out to my sponsor today, Athletic Greens.
1:04.6	I feel like everywhere I turn lately, someone else, somewhere new, is drinking Athletic Greens.
1:10.6	And it's great to see something that I love so much catching on what feels like everywhere.
1:16.2	If you haven't checked it out yet, Athletic Greens has 12 servings of fruits and vegetables.
1:20.7	It's got everything I need to jumpstart my day off right.
1:24.1	They're offering hurdle listeners a special deal.
1:26.9	It's 20 free travel packs, a $79
1:29.7	value for absolutely free with your first purchase. Just head on over to athletic greens.com
1:35.5	slash hurdle. Again, that's athletic greens.com slash hurdle to claim it. No code necessary.
1:43.6	All right. Now let's talk about this badass. Her name is Dina Trout. And like I said,
1:48.2	the co-founder and CEO of Health Aid. Health Aid was started seven years ago this week by
1:54.5	Diana, her husband, and her best friend. And they had about $600 to start a business at the time.
2:00.7	Wide-eyed and bushy-tailed.
2:02.3	They were so energetic and excited.
	...

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