meta_pixel
Tapesearch Logo
Log in
I'll Have Another with Lindsey Hein Podcast

Episode 461: Jake Willard – Director of Brand Marketing and Engagement at TrackTown USA

I'll Have Another with Lindsey Hein Podcast

SandyBoy Productions

4.92.1K Ratings

🗓️ 28 April 2023

⏱️ 69 minutes

🧾️ Download transcript

Summary

Jake Willard is the Director of Brand Marketing and Engagement at TrackTown USA. He has such a strong passion for the sport of track and field!

TrackTown USA is a nonprofit organization committed to setting a standard of excellence in the sport of track and field and running by hosting premier events, creating a supportive environment for elite athletic performances, improving facilities, being a leader in sustainability, and inspiring the next generation of track and field athletes and fans.

They held the world championships last year at Hayward Field. This year in 2023 they have the Eugene Marathon, The Oregon Twilight, The Oregon Relays, The Oregon Preview, the OHSAA State Track and Field Championships, Nike Outdoor Nationals, USATF Outdoor Championships, USATF U20 Championships, the USATF National Junior Olympic Championships, and the Prefontaine Classic.

Jake shares about what lead him to TrackTown USA, his love for the sport, all about races at Hayward Field, expanding the fan base of track and field and about running club in college!

What we talked about:

4:00- Introduction to Jake and Track Town USA
6:10- Running club in college

13:30- His own running career

18:25- Track Town USA and his work with them

21:10- The significance of Hayward Field

27:30- What is coming up this summer

35:15- Expanding the fan base of track and field

41:55- Prefontaine ghost story and Prefontaine’s legacy

56:10- Finding unknown history about the sport of running

1:02:20- End of podcast questions

Show notes:

Greenlights

TrackTown on Instagram

Jake on Instagram

TrackTown Website

Connect with Lindsey: 

Lindsey on Instagram

Lindsey on Twitter

Lindsey on Facebook 

Join the I’ll Have Another Facebook Group

Support the I’ll Have Another Podcast on Patreon

Follow SandyBoy Productions:

Sandyboy Productions on Twitter

Sandyboy Productions on Instagram

SandyBoy Productions Shows: 

Why is Everyone Yelling?

The Up and Running Podcast

The Illuminate Podcast

The Herban Farmacy Podcast

The Ready to Run Podcast

Sponsors:

Previnex

Use the code “another” for 15% off

Donna Mother’s Day 5k

Use the code “Lindsey10” for 10% off your registration

Transcript

Click on a timestamp to play from that location

0:00.0

This is a Sandyway Productions podcast.

0:18.4

Hey everybody, welcome to all have another podcast with Lindsay Heine.

0:22.6

I'm your host Lindsay, thanks so much for being here today.

0:26.2

Today's episode is with Jake Willard, who is the director of brand marketing and engagement at Tracktown USA.

0:33.6

I think he would be the first to say he is one of the biggest running nerds you will ever meet.

0:40.6

But what is Tracktown USA you might ask?

0:44.2

Well, first of all, Jake's going to explain it in the episode,

0:47.8

but it's a non-profit organization committed to setting a standard of excellence

0:52.4

in the sport of track and field and running by hosting premier events,

0:55.8

creating a supportive environment for elite athletic performances, improving facilities,

1:01.6

being a leader in sustainability and inspiring the next generation of track and field athletes and fans.

1:08.1

You might remember they held the World Championships last year at Hayward Field.

1:14.2

And this year in 2023, they have on their schedule the Eugene Marathon, the organ tri-light,

1:20.3

the organ relays, the organ preview, the OSAA State Track and Field Championships,

1:26.1

the Nike Outdoor Nationals, Toyota, USATF Outdoor Championships, and USATF U20 Championships,

1:33.8

the USATF National Junior Olympic Track and Field Championships, and of course,

1:39.0

the pre-fantane classic. Jake is going to talk about what led him to Tracktown USA,

1:44.5

and also one thing I love that we talked about was running club in college.

1:48.5

I think that that is such a cool idea. Most of us can't run at D1 schools,

1:55.1

and I think a lot of people forget about that option to run club or do club sports.

2:00.0

He's hugely passionate about it, and I think I am now too.

2:03.3

This was really fun to get to know Jake, and also just get to know a little bit more about

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from SandyBoy Productions, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of SandyBoy Productions and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.