Episode 461: Jake Willard – Director of Brand Marketing and Engagement at TrackTown USA
I'll Have Another with Lindsey Hein Podcast
SandyBoy Productions
4.9 • 2.1K Ratings
🗓️ 28 April 2023
⏱️ 69 minutes
🧾️ Download transcript
Summary
Jake Willard is the Director of Brand Marketing and Engagement at TrackTown USA. He has such a strong passion for the sport of track and field!
TrackTown USA is a nonprofit organization committed to setting a standard of excellence in the sport of track and field and running by hosting premier events, creating a supportive environment for elite athletic performances, improving facilities, being a leader in sustainability, and inspiring the next generation of track and field athletes and fans.
They held the world championships last year at Hayward Field. This year in 2023 they have the Eugene Marathon, The Oregon Twilight, The Oregon Relays, The Oregon Preview, the OHSAA State Track and Field Championships, Nike Outdoor Nationals, USATF Outdoor Championships, USATF U20 Championships, the USATF National Junior Olympic Championships, and the Prefontaine Classic.
Jake shares about what lead him to TrackTown USA, his love for the sport, all about races at Hayward Field, expanding the fan base of track and field and about running club in college!
What we talked about:
4:00- Introduction to Jake and Track Town USA
6:10- Running club in college
13:30- His own running career
18:25- Track Town USA and his work with them
21:10- The significance of Hayward Field
27:30- What is coming up this summer
35:15- Expanding the fan base of track and field
41:55- Prefontaine ghost story and Prefontaine’s legacy
56:10- Finding unknown history about the sport of running
1:02:20- End of podcast questions
Show notes:
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Transcript
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| 0:00.0 | This is a Sandyway Productions podcast. |
| 0:18.4 | Hey everybody, welcome to all have another podcast with Lindsay Heine. |
| 0:22.6 | I'm your host Lindsay, thanks so much for being here today. |
| 0:26.2 | Today's episode is with Jake Willard, who is the director of brand marketing and engagement at Tracktown USA. |
| 0:33.6 | I think he would be the first to say he is one of the biggest running nerds you will ever meet. |
| 0:40.6 | But what is Tracktown USA you might ask? |
| 0:44.2 | Well, first of all, Jake's going to explain it in the episode, |
| 0:47.8 | but it's a non-profit organization committed to setting a standard of excellence |
| 0:52.4 | in the sport of track and field and running by hosting premier events, |
| 0:55.8 | creating a supportive environment for elite athletic performances, improving facilities, |
| 1:01.6 | being a leader in sustainability and inspiring the next generation of track and field athletes and fans. |
| 1:08.1 | You might remember they held the World Championships last year at Hayward Field. |
| 1:14.2 | And this year in 2023, they have on their schedule the Eugene Marathon, the organ tri-light, |
| 1:20.3 | the organ relays, the organ preview, the OSAA State Track and Field Championships, |
| 1:26.1 | the Nike Outdoor Nationals, Toyota, USATF Outdoor Championships, and USATF U20 Championships, |
| 1:33.8 | the USATF National Junior Olympic Track and Field Championships, and of course, |
| 1:39.0 | the pre-fantane classic. Jake is going to talk about what led him to Tracktown USA, |
| 1:44.5 | and also one thing I love that we talked about was running club in college. |
| 1:48.5 | I think that that is such a cool idea. Most of us can't run at D1 schools, |
| 1:55.1 | and I think a lot of people forget about that option to run club or do club sports. |
| 2:00.0 | He's hugely passionate about it, and I think I am now too. |
| 2:03.3 | This was really fun to get to know Jake, and also just get to know a little bit more about |
... |
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