Welcome to this week's episode of Startups for the Rest of Us. I'm your host, Rob Walling.

Each week on the show, we cover topics relating to building and growing startups in an ambitious and repeatable fashion.

These are not your typical Silicon Valley startups where fundraising can be a goal in itself and where people build slide decks instead of building businesses.

The things we've espoused for the past 460 episodes are things like

freedom, purpose, and relationships. Much of being a founder is making decisions with incomplete

information where the right answer is impossible to find through math or data. I know in this show,

we have several different formats. Oftentimes we have tactics we discuss. We do

interviews, founder hot seats. And this week, we have listener questions, questions sent by you,

the listeners. Over the past couple months, I've been mixing up the formats, as you've noticed.

And the feedback I've heard is that the tactical interviews and the interviews of the agony of defeat

have been really well received in addition that the listener question episodes tend to be listener

favorite. So I want to get back in the groove of doing those. And today I welcome a co-host,

Tracy Osborne, to come back and answer questions again. She joined me about six or eight

episodes ago answering a few questions. But before we dive into those, there's been a few comments

on those Startups for the Rest of Us.com website. Go to Startups for the Rest of Us.com. We have a new

design. You can check it out. And on episode 456, we had a comment from Karen that said, just popping in after listening to this episode to say how much I value your podcast. I've been a listener for quite a few years as other shows have come and gone. Startups with the different people. In saying that, and as much as I've enjoyed and got something out of each episode, I would not really be keen on

having the podcast move to an interview format every week. I actually agree with that. I always enjoy

the listener, question episodes, and get a lot of value out of those. The episode that really

left a lasting impression on me was the one with Mike just before he started his hiatus. The way you skillfully weave your questions in and around Mike's comments and your observations were very

eye-opening and I'm sure it resonated with a lot of listeners too. I would love to see more of that

kind of format, kind of like a one-off mastermind session with a SaaS founder, where it explores

a specific challenge that they are currently experiencing. No matter the format, this podcast is and continues to be

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