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Startups For the Rest of Us

Episode 459 | From Day Job to Productized Service to Fast-Growing SaaS as a Non-Technical Founder

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9819 Ratings

🗓️ 27 August 2019

⏱️ 37 minutes

🧾️ Download transcript

Summary

Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Craig Hewitt of Castos, about the unique set of challenges to starting and growing a SaaS product as a non-technical founder. Items mentioned in this episode: RogueStartups TinySeed Podcast Motor Seriously Simple Podcasting

Transcript

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0:00.0

Welcome to this week's episode of Startups for the Rest of Us. I'm your host, Rob Walling.

0:03.8

Each week on the show, we cover topics relating to building and growing startups in an ambitious, but in a sustainable and repeatable fashion.

0:11.3

These are not the typical Silicon Valley startups where fundraising can be a goal in itself and where people build slide decks instead of building businesses.

0:18.9

We want to be meticulous, disciplined, and have a way to repeat

0:22.6

our success instead of relying on so much luck and so many things to come together that it's a one-and-a-thousand-a-thousand-a-thousand-a-thousand-a-thousand-a-thus.

0:29.7

We want to build real businesses withgrowing SaaS application called Castos.

0:43.5

All this as a non-technical founder.

0:45.8

This is Startups for the Rest of Us, episode 459.

0:48.5

Music Welcome to Startup to The Rest of Us, the podcast helps developers, designers, and entrepreneurs be awesome at building, launching, and growing startups.

1:04.3

Whether you've built your fifth startup or you're working on your first.

1:07.3

I'm Rob, and today with Craig Hewitt, we're going to share our experiences to help you avoid the

1:11.2

mistakes we've made on our journeys. Thanks for joining me this week. I'm excited to talk to

1:16.3

Craig Hewitt. You may know him from his podcast, Rogue Startups, where he has chronicled his

1:21.6

journey over the past several years. And if I recall correctly, that's where I first heard about

1:27.1

Craig. What I like about Craig

1:29.0

is he has been doing this for four and a half years ago. He started a productized consulting

1:34.1

service. Two years later, he quit his day job. He acquired a WordPress plugin. He started Castos,

1:40.0

which is a SaaS app for podcast hosting. And he's built that up to the point where he has four full-time

1:45.7

employees, two part-time employees, and he is part of our inaugural tiny seed batch.

1:51.2

I think you're going to enjoy the conversation with Craig. We dive into a lot of stuff that he

1:54.6

hasn't talked about on his podcast. And, you know, per the interviews I've been doing recently,

1:59.1

I try to dig into some points in

...

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