Hey everybody, welcome back to the Melanie Mitro show. My name is Melanie Mitro. I'm the host of the podcast

and I'm so excited about today's episode because I've been personally in deep research mode.

And I have to tell you, I'm watching as social media is really shifting, especially over the last

60 days specifically. And what I'm finding is if you

haven't shifted with it, you're probably wondering why your content isn't converting the way

that it used to. I also have a lot of people that are new to the direct sales space. And they're doing a

lot of hosting and habits and behaviors that

maybe worked five years ago but don't necessarily work today. So I figured I'm going to do my

homework. I'm going to pull the latest data. I really studied what's working in 2026,

especially for smaller accounts. People like you and I who are building real businesses, not necessarily

just chasing followers or virality. But what I'm going to do today is give you seven specific

tips that are designed to do one thing. It's to help you make more money because I know that's

why you're using social media.

And that's really the only metric that matters for us, right?

Verality is great.

The number of followers is great.

But if it's not converting to sales and signups, then it's not really doing what we want

it to do.

So whether you're just starting to build your own brand online,

or maybe you've been doing this for a while, and you feel like something is off, this episode is for

you. So let's dive right into it because we have a lot to cover today. So tip number one,

for each and every one of you is to stop broadcasting and I want you to start

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